Getting Ahead in Web Analytics
This event was the first in the Getting Ahead in Web Analytics series. The event was aimed at web analysts, web analytics managers, heads of digital… even digital marketers who are looking to get into analytics.
Held in September 2013, it aimed to give an overview of the jobs market, what skills are most in demand, and what employers look for in candidates.
Working client-side. What a major corporate looks for in a web analyst – John Larder, Head of Web Analytics, Personalisation and SEO, Barclays Retail Bank