Driving Business Change
This was the second Getting Ahead in Web Analytics event, focussing on driving business change and covering the questions:
- What actually is data-driven marketing and how do we do it?
- How can I engage senior execs to get them to “think digital”?
- How do we challenge the media model to get more effective spend of marketing budget?
A flying lesson, or why it’s important to connect KPIs to clear objectives – Adrian Kingwell, Founder, Mezzo Labs
The Power of Data Driven LEAN Marketing – Chris Harding, Managing Director, Resonate Business Solutions