Driving Business Change

, Posted by Adrian Kingwell in Past Event

This was the second Getting Ahead in Web Analytics event,  focussing on driving business change and covering the questions:

  • What actually is data-driven marketing and how do we do it?
  • How can I engage senior execs to get them to “think digital”?
  • How do we challenge the media model to get more effective spend of marketing budget?


Taming the Analytics Elephant – Dave Chaffey, CEO of SmartInsights and bestselling author


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