This time it’s personal: the future of marketing in financial services
‘This time it’s personal: the future of marketing in financial services’ was the 8th event in the Getting Ahead in Web Analytics (GAWA) series. The focus of the event was on marketing personalisation and the importance of using marketing data to personalise the online customer journey and improve conversions.
The speakers were:
- Julian Brewer – Head of Digital Sales & Products, TSB Bank
- Gopesh Raichura – Marketing Cloud Evangelist, Oracle BlueKai
- Nick Fleetwood – Head of Financial Services EMEA, Oracle Maxymiser
- Adrian Kingwell – Managing Director, Mezzo Labs