Getting To Grips With… Data-Driven Optimisation
Data-Driven Optimisation was the first in our new “Getting To Grips” series. This was the best attended event Mezzo Labs has ever had and we’re only hoping to build on this in the future.
We were delighted to have three highly-engaging guest speakers, plus Mezzo Labs’ very own Head of Optimisation, Steve Keightley, warming the crowd up.
- Steve Keightley – Head of Optimisation, Mezzo Labs
- Aliur Rahman – Head of Optimisation and Personalisation, Experian
- Duncan Keene – UK Managing Director, Content Square
- Alex Gallagher – Chief Marketing Officer, Future Finance
Steve Keightley: A/Bee Testing – From Nectar to Honey. Steve gave the audience an overview of the BEHIVE Methodology that Mezzo Labs uses to ensure that data is used to drive every step of the optimisation process.
Aliur Rahman: Setting up an Optimisation Function. Aliur gave a very comprehensive talk about how he ran a success pilot to justify creating a new optimisation function in his organisation.
Alex Gallagher: Targeting Audiences Wherever They Are. Using the medium of meme (yes, that’s meme, not mime) Alex told the story of how he combined online and offline insights to maximise the return on investment from his marketing budget.