Mezzo Labs expands operations to Singapore

, Posted by Patrick Milburn in Blog

Press Release: Mezzo Labs, the UK’s largest digital analytics consultancy, has expanded to Singapore from its regional base in Hong Kong.

With brands across South East Asia increasingly realising the need to drive competitive advantage from their first-party data, Mezzo Labs’ proposition of accelerating a brand’s data maturity through a combination of strategy, skills and processes, has resonated across APAC. It has helped them to win multiple clients in the region, and as a result they are now opening an office in Singapore to serve SEA, having opened a regional HQ in Hong Kong in May 2018.

Its new office, located in Carpenter Street, will be headed up by General Manager, Mark Teal, reporting into Patrick Milburn, Managing Director, Hong Kong and Singapore. Teal was previously Head of Growth and Partnerships ASEAN for Digitas, where he contributed to growing the office from 30 to 100 people over three years.

Teal saw an excellent opportunity to drive the data conversation in Singapore, commenting:

“I was drawn to Mezzo Labs because they are leading the way in data analytics during a period of huge change in the marketing industry. I can’t wait to start building a team here in Singapore and to be part of the growing Mezzo Labs network”.

Milburn believes the Singapore office will allow it to service SEA clients more effectively, as well as scaling more quickly, and that Mark will be crucial to its success:

“We have seen a real appetite across APAC for genuine data expertise, as often brands haven’t been able to clearly articulate their vision and roadmap or build the skills in-house to fully operationalise it. Our model has provided clients with a well-defined path to actually getting value from their data and improve the experiences for their customers.

We are therefore delighted to be able to open the Singapore office to support the SEA region, and we hope to take many more clients on this journey towards data maturity. Singapore also has access to a regionally strong pool of data talent, which will be crucial to help us find the right people to deliver these transformational data capabilities.”

He added, “I’ve worked with Mark in my previous roles, and I know he’ll be an excellent partner for our new and existing clients.”

Headquartered in central London, Mezzo Labs provides digital marketing analytics services to some of Europe’s largest brands. Mezzo Labs has also quickly become the strategic guide for a growing number of clients in Asia-Pacific.

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