Personalisation Strategy


Personalisation is a hot topic and we can help you to evolve your optimisation programme to encompass full website personalisation.

It is a very broad topic, so we’ll help you to define what you are trying to achieve. We’ll then recommend personalisation opportunities, provide advice on how to implement them and analyse their performance.

In addition, the General Data Protection Regulation (GDPR) means that this area of digital marketing is increasingly tricky and if not careful, you could be exposed to hefty fines.

Mezzo Labs can help steer your personalisation strategy in the right direction leading to enhanced customer loyalty and meander away from the potential hazards around the GDPR.

Suitable for:

  • Established teams who are ready to start personalisation.
  • Teams with some experience of personalisation who want to progress to the next level.

To find out how we can help guide and support your personalisation efforts, please do get in touch. Contact us