Covid-19: How we’re helping


Covid-19: How we’re helping

31 Mar 2020, Posted by Adrian Kingwell in Blog

With so many businesses struggling during the COVID crisis, I wanted Mezzo Labs to do whatever it can to help you, our clients. We’ve identified two ways we can quickly make a difference to your business.    1. Crisis dashboard  A daily pulse dashboard to…

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Adobe Experience Cloud – Latest Updates

28 May 2019, Posted by Adrian Kingwell in Blog

Adobe’s latest acquisitions and improvements now enable hyper-personalised customer experiences. Andy Chang, Head of Business Development at Mezzo Labs, attended Adobe Summit 2019, where he learned the latest enhancements to the Adobe Experience Cloud. Here he shares his thoughts on these changes. The 2019 Adobe…

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What is ITP 2.1 and how does it affect online businesses

14 May 2019, Posted by Adrian Kingwell in Blog

Privacy is a fundamental human right, but is it at odds with the drive for personalised marketing? The recent release of Safari’s Intelligence Tracking Prevention (ITP) 2.1 takes a huge step in protecting users’ privacy from first-party cookies.   What is ITP? ITP or Intelligent…

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Mezzo Lab’s Graduate Trainee Programme

28 Mar 2019, Posted by Adrian Kingwell in Blog

Who is more suitable to answer your questions about the Mezzo Labs’ Graduate Programme than our Graduate Analysts Gaia Antonaci and Ibrahim Lawal?  They share what made them choose our programme, a typical day at Mezzo Labs and how the team’s values helped them grow…

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Investors in People: Health and Wellbeing award

20 Feb 2019, Posted by Adrian Kingwell in Blog

We are excited to announce that we have been accreditated with the Health and Wellbeing award, recognising outstanding places to work, strong company culture and the importance of employees’ physical, social and psychological wellbeing. “I want to build the best company anyone has ever worked…

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Our customer list

10 Jan 2019, Posted by Adrian Kingwell in Adrian's posts, Case Study

People are always asking about our customers. Here are the customers we have worked with in the past two years (in alphabetical order, but they are all equally important to us): Adaptavist Association of MBAs Aston Villa FC Barclaycard Barclays Bank Boomf British Gas Casio Electronics Cigna Insurance…

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Personalising Customer Experience

07 Jan 2019, Posted by Adrian Kingwell in Blog

Mezzo Lab’s Hong Kong Managing Director, Patrick Milburn, discusses the role of personalised customer experience in maximising company revenue.   Why do you think personalisation has become such a huge trend during the last few years? Is it because of factors such as intense competition…

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Uplifter goes to Lisbon Web Summit

20 Nov 2018, Posted by Adrian Kingwell in Alex's posts, Blog

 Alex Holman-Butt talks about his experience at the Lisbon Web Summit as well as the future of Uplifter, the AI-driven insights tool for Google Analytics.   1. Hello Alex. You recently attended the Lisbon Web Summit, an event which has been described as the world’s…

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5 ways Oracle can improve Infinity Analytics

05 Feb 2018, Posted by Adrian Kingwell in Lance's posts, Web Analytics

Lance Nelson, Technical Analytics Manager at Mezzo Labs, gives you his personal wish-list for Oracle Infinity Analytics, focusing on permissions, report sharing, parameters, and the current lack of a tag management system. Oracle announced on 17th January that it will make Infinity, acquired from Webtrends…

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Use Case: Consolidated marketing dashboards

23 Nov 2017, Posted by Adrian Kingwell in Case Study

The challenge  You are in charge of driving sales through online channels, you want to understand which marketing channels are working (and which are not) and whether your websites are successful (or not) at converting visitors into customers.   You can then make smarter investment decisions and ultimately,…

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