Uplifter goes to Lisbon Web Summit

 

Uplifter goes to Lisbon Web Summit

20 Nov 2018, Posted by Adrian Kingwell in Alex's posts, Blog

 Alex Holman-Butt talks about his experience at the Lisbon Web Summit as well as the future of Uplifter, the AI-driven insights tool for Google Analytics.   1. Hello Alex. You recently attended the Lisbon Web Summit, an event which has been described as the world’s…

Read more

5 ways Oracle can improve Infinity Analytics

05 Feb 2018, Posted by Adrian Kingwell in Lance's posts, Web Analytics

Lance Nelson, Technical Analytics Manager at Mezzo Labs, gives you his personal wish-list for Oracle Infinity Analytics, focusing on permissions, report sharing, parameters, and the current lack of a tag management system. Oracle announced on 17th January that it will make Infinity, acquired from Webtrends…

Read more

Use Case: Consolidated marketing dashboards

23 Nov 2017, Posted by Adrian Kingwell in Case Study

The challenge  You are in charge of driving sales through online channels, you want to understand which marketing channels are working (and which are not) and whether your websites are successful (or not) at converting visitors into customers.   You can then make smarter investment decisions and ultimately,…

Read more

Use Case: Monthly insight service

23 Nov 2017, Posted by Adrian Kingwell in Case Study, Emily's posts

The challenge  Your company needs data to drive the planning, development and delivery of its marketing.  Having a concise, relevant and accurate report is important, but only a hygiene factor.   Really, you need insights, issues and opportunities highlighted in a timely manner, so you can quickly act on them.   You need…

Read more

Use Case: Attribution modelling

23 Nov 2017, Posted by Adrian Kingwell in Case Study, Emily's posts

The challenge  As a commercial manager, you need to understand how each channel contributes to the customer journey and its significance at every customer touchpoint.  With this information, you want to have a true view of how channels all work together to drive customers towards conversion.  …

Read more

Adam Greco’s Adobe SiteCatalyst “Top Gun” Training

27 Sep 2017, Posted by Adrian Kingwell in Past Event, Training

  Adobe SiteCatalyst “Top Gun” Training Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master.  It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality.  Some organisations keen to get the most…

Read more

Mezzo Labs supports MeasureCamp London

09 Jun 2017, Posted by Adrian Kingwell in Past Event

Mezzo Labs are proud sponsors of MeasureCamp London – an open, free-to-attend “un-conference” for those interested in web analytics. Everyone is encouraged to participate in sessions, exchange ideas, and have discussions. The event on 23 September this year is expected to attract over 300 eager…

Read more