Use Case: Monthly insight service

 

Use Case: Monthly insight service

23 Nov 2017, Posted by Adrian Kingwell in Case Study, Emily's posts

The challenge  Your company needs data to drive the planning, development and delivery of its marketing.  Having a concise, relevant and accurate report is important, but only a hygiene factor.   Really, you need insights, issues and opportunities highlighted in a timely manner, so you can quickly act on them.   You need…

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Use Case: Attribution modelling

23 Nov 2017, Posted by Adrian Kingwell in Case Study, Emily's posts

The challenge  As a commercial manager, you need to understand how each channel contributes to the customer journey and its significance at every customer touchpoint.  With this information, you want to have a true view of how channels all work together to drive customers towards conversion.  …

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Adam Greco’s Adobe SiteCatalyst “Top Gun” Training

27 Sep 2017, Posted by Adrian Kingwell in Past Event, Training

  Adobe SiteCatalyst “Top Gun” Training Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master.  It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality.  Some organisations keen to get the most…

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Mezzo Labs supports MeasureCamp London

09 Jun 2017, Posted by Adrian Kingwell in Past Event

Mezzo Labs are proud sponsors of MeasureCamp London – an open, free-to-attend “un-conference” for those interested in web analytics. Everyone is encouraged to participate in sessions, exchange ideas, and have discussions. The event on 23 September this year is expected to attract over 300 eager…

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Getting to Grips with… GDPR for digital marketers

02 Jun 2017, Posted by Adrian Kingwell in Past Event

Mezzo Labs latest event focused on GDPR, the new EU data protection regulation. Although the General Data Protection Regulation (GDPR) sounds more like an IT or legal issue, it’s a highly relevant and topical issue for digital marketers. Mezzo Labs hosted two packed out events…

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