Getting to Grips with… GDPR for digital marketers

 

Getting to Grips with… GDPR for digital marketers

02 Jun 2017, Posted by Adrian Kingwell in Past Event

Mezzo Labs latest event focused on GDPR, the new EU data protection regulation. Although the General Data Protection Regulation (GDPR) sounds more like an IT or legal issue, it’s a highly relevant and topical issue for digital marketers. Mezzo Labs hosted two packed out events…

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Case study: Understanding audience behaviour

18 Sep 2016, Posted by Adrian Kingwell in Case Study

A leading credit card issuer in the UK wanted to gain insights on their website’s historical data to understand in which direction they should be heading.  Understanding their audience behaviour was key. Mezzo Labs were asked to use Adobe Analytics to determine who their visitors were,…

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UX analytics in under five minutes

14 Jul 2016, Posted by Adrian Kingwell in Blog, Lance's posts, Web Analytics

We asked one of our most experienced web analysts, Lance Nelson, to help us understand UX analytics (also known as session replay, click-mapping or in-page analytics). How would you describe UX analytics? UX analytics tracks what a visitor does within a page on your website – which is why it is sometimes…

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London Tableau User Group – May 2016

08 Jun 2016, Posted by Adrian Kingwell in Past Event

Li Kim Lee of Mezzo Labs attended the third London Tableau User Group of 2016. Here is a summary of the presentations at the event. Reza Rokni, Google Data @ Google Reza Rokni explained how Google BigQuery is one of the newest database tools on the data…

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