Inside Out – the book that will change your life

 

Case Study: Google Analytics to understand traffic and behaviour activity

03 Mar 2016, Posted by Adrian Kingwell in Case Study

An active asset management firm work to deliver excellent, long-term, performance – responsibly to cater to individual and professional investors across various regions. They sought to correctly implement Google Analytics to understand traffic activity and behaviour of prospects and existing clients.  They also wanted to reduce…

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Case study: Tracking online sales

03 Mar 2016, Posted by Adrian Kingwell in Case Study

One of UK’s leading providers of specialist insurance services and affinity marketing solutions provides users with an online application for different insurance products. The client wanted to monitor these application forms to accurately track their online sales. More specifically, they wanted to capture information about products sold and revenue….

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Case study: Improving brand awareness and attracting website traffic

03 Mar 2016, Posted by Adrian Kingwell in Case Study

One of UK’s largest investment houses for individual and institutional clients, that have fifteen websites for each European region, catering to private and corporate investors, approached Mezzo Labs for analytics services. The clients main goal was to improve brand awareness and promote fund sales by…

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Case study: Tracking application forms

03 Mar 2016, Posted by Adrian Kingwell in Case Study

A specialist bank and asset manager, providing a diverse range of financial products and services, for which clients are able to apply via a secure dynamic application from. One of the main challenges the client was facing was that they were unable to properly track applicants through…

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Data layers in under five minutes

02 Mar 2016, Posted by Adrian Kingwell in Blog, Phil's posts, Web Analytics

Phil Craig explains everything you need to know about data layers but was afraid to ask. What is a data layer? It’s kind of like a Vienetta, actually no it’s not, it’s just the word ‘layer’ reminds me of Vienettas. Anyway, I’ll mop away my…

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Case study: Barclays Money Skills dashboards

12 Dec 2015, Posted by Adrian Kingwell in Case Study

What the challenge was Barclays Money Skills is a programme which helps young people learn how to manage their money better. The Barclays Money Skills website was developed for both young people and their teachers or social workers, to support a programme of events, promotions…

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Finding the correct Conversion Rate

22 Apr 2015, Posted by Adrian Kingwell in Blog, Lance's posts, Web Analytics

How do you know which conversion rate to use to measure success? Lance Nelson of Mezzo Labs shares his ideas on which metrics to use, and when.  When you’re talking about a process such as an online purchase funnel, it depends whether you want to measure the…

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Taking the pain out of campaign tracking

23 Mar 2015, Posted by Adrian Kingwell in Blog, Phil's posts, Web Analytics

Want to know exactly how someone has arrived at your site? Phil Craig of Mezzo Labs shares his insights on Google Analytics campaign tracking. This is a very simple concept that is often neglected or executed incorrectly. I’ll be looking at Google Analytics campaign tracking,…

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