Case study: Tracking application forms

 

Case study: Tracking application forms

03 Mar 2016, Posted by Adrian Kingwell in Case Study

A specialist bank and asset manager, providing a diverse range of financial products and services, for which clients are able to apply via a secure dynamic application from. One of the main challenges the client was facing was that they were unable to properly track applicants through…

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Data layers in under five minutes

02 Mar 2016, Posted by Adrian Kingwell in Blog, Phil's posts, Web Analytics

Phil Craig explains everything you need to know about data layers but was afraid to ask. What is a data layer? It’s kind of like a Vienetta, actually no it’s not, it’s just the word ‘layer’ reminds me of Vienettas. Anyway, I’ll mop away my…

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Case study: Barclays Money Skills dashboards

12 Dec 2015, Posted by Adrian Kingwell in Case Study

What the challenge was Barclays Money Skills is a programme which helps young people learn how to manage their money better. The Barclays Money Skills website was developed for both young people and their teachers or social workers, to support a programme of events, promotions…

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Finding the correct Conversion Rate

22 Apr 2015, Posted by Adrian Kingwell in Blog, Lance's posts, Web Analytics

How do you know which conversion rate to use to measure success? Lance Nelson of Mezzo Labs shares his ideas on which metrics to use, and when.  When you’re talking about a process such as an online purchase funnel, it depends whether you want to measure the…

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Taking the pain out of campaign tracking

23 Mar 2015, Posted by Adrian Kingwell in Blog, Phil's posts, Web Analytics

Want to know exactly how someone has arrived at your site? Phil Craig of Mezzo Labs shares his insights on Google Analytics campaign tracking. This is a very simple concept that is often neglected or executed incorrectly. I’ll be looking at Google Analytics campaign tracking,…

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The Single Customer View

26 Nov 2014, Posted by Adrian Kingwell in Past Event

This is the 6th in our Getting Ahead in Web Analytics series – The Single Customer View.  A 90-minute look at how to build a single view of the customer. Presentations Jamie Brighton – Personalization Spectrum Andy Walker – Creating Order from Chaos – Integrating…

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Disruptive Technology in Web Analytics

24 Sep 2014, Posted by Adrian Kingwell in Past Event

This is the 5th in our Getting Ahead in Web Analytics series – Disruptive Technology in Web Analytics. A 90-minute look at how analytics is disrupting (in a good way) how we do marketing. Presentations Is personal shopping personal enough yet? – Simon Bloom   Insurance,…

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Future of Web Analytics

12 Jun 2014, Posted by Adrian Kingwell in Past Event

The 4th in the GAWA series saw presentations from great speakers on how analytics would look in the future. From cloud-based segmentation from Tealium and a lesson in analysis from SAS, to how analytics is changing the world of sport. Presentations Jay Calavas – Build…

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The Web Analytics Landscape

26 Feb 2014, Posted by Adrian Kingwell in Past Event

This was the 3rd Getting Ahead in Web Analytics event. A two-hour look at the web analytics landscape from 30,000 ft – for anyone who needs to know more about digital analytics. Four experts from Mezzo Labs told all you need to know about the…

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