Driving Business Change

 

Driving Business Change

26 Nov 2013, Posted by Adrian Kingwell in Past Event

This was the second Getting Ahead in Web Analytics event,  focussing on driving business change and covering the questions: What actually is data-driven marketing and how do we do it? How can I engage senior execs to get them to “think digital”? How do we challenge…

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Webtrends Adds Explore And Lifetime Stream

12 Nov 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Webtrends releases two new additions to its analytics product stack: a big-data query tool and a contextual marketing extension to their real-time data product. At last week’s London Engage event, Bruce Kenny, EVP of Product, took the room through his vision for Webtrends’ products: Democratisation…

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5 New Features In Webtrends 10.7

16 Oct 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Webtrends recently presented the latest version of its web analytics platform, Webtrends 10.7. This brings quite a few interesting new features compared with the previous version. For those still on Webtrends 9, this new release may not be perfect, but should finally convince you to…

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Web Analytics Landscape infographic

03 Oct 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Our Web Analytics Landscape infographic shows the variety of different software tools in our market space. Or at least, the platforms that a web analyst is expected to be able to access at some point. What’s interesting is that five years ago, there would have…

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Getting Ahead in Web Analytics

25 Sep 2013, Posted by Adrian Kingwell in Adrian's posts, Past Event

This event was the first in the Getting Ahead in Web Analytics series. The event was aimed at web analysts, web analytics managers, heads of digital… even digital marketers who are looking to get into analytics. Held in September 2013, it aimed to give an…

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