The Single Customer View

 

The Single Customer View

26 Nov 2014, Posted by Adrian Kingwell in Past Event

This is the 6th in our Getting Ahead in Web Analytics series – The Single Customer View.  A 90-minute look at how to build a single view of the customer. Presentations Jamie Brighton – Personalization Spectrum Andy Walker – Creating Order from Chaos – Integrating…

Read more

Disruptive Technology in Web Analytics

24 Sep 2014, Posted by Adrian Kingwell in Past Event

This is the 5th in our Getting Ahead in Web Analytics series – Disruptive Technology in Web Analytics. A 90-minute look at how analytics is disrupting (in a good way) how we do marketing. Presentations Is personal shopping personal enough yet? – Simon Bloom   Insurance,…

Read more

Future of Web Analytics

12 Jun 2014, Posted by Adrian Kingwell in Past Event

The 4th in the GAWA series saw presentations from great speakers on how analytics would look in the future. From cloud-based segmentation from Tealium and a lesson in analysis from SAS, to how analytics is changing the world of sport. Presentations Jay Calavas – Build…

Read more

The Web Analytics Landscape

26 Feb 2014, Posted by Adrian Kingwell in Past Event

This was the 3rd Getting Ahead in Web Analytics event. A two-hour look at the web analytics landscape from 30,000 ft – for anyone who needs to know more about digital analytics. Four experts from Mezzo Labs told all you need to know about the…

Read more

Driving Business Change

26 Nov 2013, Posted by Adrian Kingwell in Past Event

This was the second Getting Ahead in Web Analytics event,  focussing on driving business change and covering the questions: What actually is data-driven marketing and how do we do it? How can I engage senior execs to get them to “think digital”? How do we challenge…

Read more

Webtrends Adds Explore And Lifetime Stream

12 Nov 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Webtrends releases two new additions to its analytics product stack: a big-data query tool and a contextual marketing extension to their real-time data product. At last week’s London Engage event, Bruce Kenny, EVP of Product, took the room through his vision for Webtrends’ products: Democratisation…

Read more

5 New Features In Webtrends 10.7

16 Oct 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Webtrends recently presented the latest version of its web analytics platform, Webtrends 10.7. This brings quite a few interesting new features compared with the previous version. For those still on Webtrends 9, this new release may not be perfect, but should finally convince you to…

Read more

Web Analytics Landscape infographic

03 Oct 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Our Web Analytics Landscape infographic shows the variety of different software tools in our market space. Or at least, the platforms that a web analyst is expected to be able to access at some point. What’s interesting is that five years ago, there would have…

Read more