Use Case: Consolidated marketing dashboards

 

Use Case: Consolidated marketing dashboards

23 Nov 2017, Posted by Emily Hutchings in Case Study

The challenge  You are in charge of driving sales through online channels, you want to understand which marketing channels are working (and which are not) and whether your websites are successful (or not) at converting visitors into customers.   You can then make smarter investment decisions and ultimately,…

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Use Case: Monthly insight service

23 Nov 2017, Posted by Emily Hutchings in Case Study, Emily's posts

The challenge  Your company needs data to drive the planning, development and delivery of its marketing.  Having a concise, relevant and accurate report is important, but only a hygiene factor.   Really, you need insights, issues and opportunities highlighted in a timely manner, so you can quickly act on them.   You need…

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Use Case: Attribution modelling

23 Nov 2017, Posted by Emily Hutchings in Case Study, Emily's posts

The challenge  As a commercial manager, you need to understand how each channel contributes to the customer journey and its significance at every customer touchpoint.  With this information, you want to have a true view of how channels all work together to drive customers towards conversion.  …

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Adam Greco’s Adobe SiteCatalyst “Top Gun” Training

27 Sep 2017, Posted by Emily Hutchings in Past Event, Training

  Adobe SiteCatalyst “Top Gun” Training Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master.  It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality.  Some organisations keen to get the most…

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Getting to Grips with… GDPR for digital marketers

02 Jun 2017, Posted by Emily Hutchings in Past Event

Mezzo Labs latest event focused on GDPR, the new EU data protection regulation. Although the General Data Protection Regulation (GDPR) sounds more like an IT or legal issue, it’s a highly relevant and topical issue for digital marketers. Mezzo Labs hosted two packed out events…

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