Adobe Launch vs. Adobe Dynamic Tag Manager: Why Migrate?

 

Adobe Launch vs. Adobe Dynamic Tag Manager: Why Migrate?

04 Mar 2019, Posted by Francesca DelGuidice in Blog

If you’ve heard about Adobe’s new tag management system but need more info, read on.  Our Technical Analyst Francesca DelGuidice describes the key similarities and differences between Adobe’s DTM and Launch and the benefits of migrating. Adobe Launch was released to all customers in March…

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Getting To Grips With… Data-Driven Optimisation

06 Dec 2016, Posted by Francesca DelGuidice in Past Event

Data-Driven Optimisation was the first in our new “Getting To Grips” series. This was the best attended event Mezzo Labs has ever had and we’re only hoping to build on this in the future. We were delighted to have three highly-engaging guest speakers, plus Mezzo Labs’ very…

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Case Study: Measuring multi-channel marketing performance

24 Oct 2016, Posted by Francesca DelGuidice in Case Study

One of the UK’s leading business banks wanted to consolidate the data and reporting of their various marketing channels (PPC, SEO, paid media, email, and direct mail) in order to better understand what was working (and not working), and then to use the data to improve…

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