What is ITP 2.1 and how does it affect online businesses

 

What is ITP 2.1 and how does it affect online businesses

14 May 2019, Posted by Gaia Antonaci in Blog

Privacy is a fundamental human right, but is it at odds with the drive for personalised marketing? The recent release of Safari’s Intelligence Tracking Prevention (ITP) 2.1 takes a huge step in protecting users’ privacy from first-party cookies.   What is ITP? ITP or Intelligent…

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