Blog

 

What is ITP 2.1 and how does it affect online businesses

14 May 2019, Posted by Gaia Antonaci in Blog

Privacy is a fundamental human right, but is it at odds with the drive for personalised marketing? The recent release of Safari’s Intelligence Tracking Prevention (ITP) 2.1 takes a huge step in protecting users’ privacy from first-party cookies.   What is ITP? ITP or Intelligent…

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Google Analytics latest updates

09 May 2019, Posted by Sarika Patel in Blog

Google recently announced new updates to its analytics platform. Our Technical Analyst, Sarika Patel, explores their function and how valuable they are. If terms such as “Search bar” and “Cross-device conversion” leave you feeling confused, read on. Search bar What is it You can now…

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Mezzo Lab’s Graduate Trainee Programme

28 Mar 2019, Posted by Lydia Tagari in Blog

Who is more suitable to answer your questions about the Mezzo Labs’ Graduate Programme than our Graduate Analysts Gaia Antonaci and Ibrahim Lawal?  They share what made them choose our programme, a typical day at Mezzo Labs and how the team’s values helped them grow…

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Adobe Launch vs. Adobe Dynamic Tag Manager: Why Migrate?

04 Mar 2019, Posted by Francesca DelGuidice in Blog

If you’ve heard about Adobe’s new tag management system but need more info, read on.  Our Technical Analyst Francesca DelGuidice describes the key similarities and differences between Adobe’s DTM and Launch and the benefits of migrating. Adobe Launch was released to all customers in March…

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Investors in People: Health and Wellbeing award

20 Feb 2019, Posted by Lydia Tagari in Blog

We are excited to announce that we have been accreditated with the Health and Wellbeing award, recognising outstanding places to work, strong company culture and the importance of employees’ physical, social and psychological wellbeing. “I want to build the best company anyone has ever worked…

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Meet Tracy Downer

21 Jan 2019, Posted by Lydia Tagari in Blog

We know that digital analytics can be incredibly powerful and insightful, yet sometimes the breadth and depth of data available can prove complex to refine and share internally. One of our goals at Mezzo this year is to work closer with our clients, to understand exactly where the challenges are, and to find new ways to help them solve them. That’s where Tracy, our new Principal Consultant comes in.

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Personalising Customer Experience

07 Jan 2019, Posted by Lydia Tagari in Blog

Mezzo Lab’s Hong Kong Managing Director, Patrick Milburn, discusses the role of personalised customer experience in maximising company revenue.   Why do you think personalisation has become such a huge trend during the last few years? Is it because of factors such as intense competition…

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Uplifter goes to Lisbon Web Summit

20 Nov 2018, Posted by Lydia Tagari in Alex's posts, Blog

 Alex Holman-Butt talks about his experience at the Lisbon Web Summit as well as the future of Uplifter, the AI-driven insights tool for Google Analytics.   1. Hello Alex. You recently attended the Lisbon Web Summit, an event which has been described as the world’s…

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Attribution modelling – what’s it all about?

15 May 2018, Posted by Nick Comber in Nick's posts, Web Analytics

Nick Comber, Senior Technical Analytics Executive at Mezzo Labs, explores attribution modelling: what it is, why it’s important, and how to utilise it to inform your marketing campaigns. What is attribution? One of the fundamental facets of online marketing is understanding what is successful and what…

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Hong Kong

04 May 2018, Posted by Lydia Tagari in Chris D's posts, Life @ Mezzo Labs

We’re growing! The Mezzo Labs magic is expanding – we’re taking our decade of experience helping some of the biggest brands in the UK get the most out of their data, and using it to open an office in Hong Kong. We’ve had relationships in…

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