Blog

 

Covid-19: How we’re helping

31 Mar 2020, Posted by Adrian Kingwell in Blog

With so many businesses struggling during the COVID crisis, I wanted Mezzo Labs to do whatever it can to help you, our clients. We’ve identified two ways we can quickly make a difference to your business.    1. Crisis dashboard  A daily pulse dashboard to…

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Mezzo Labs expands operations to Singapore

10 Mar 2020, Posted by Patrick Milburn in Blog

Press Release: Mezzo Labs, the UK’s largest digital analytics consultancy, has expanded to Singapore from its regional base in Hong Kong. With brands across South East Asia increasingly realising the need to drive competitive advantage from their first-party data, Mezzo Labs’ proposition of accelerating a…

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Vanity Metrics: Do your customers truly love you?

11 Feb 2020, Posted by Aliur Rahman in Blog

They might ‘like’ you, but do they really love you? Here’s how to avoid vanity metrics and build more meaningful relationships from your data. It’s easy to get seduced into thinking you’re wooing customers if you concentrate on vanity metrics alone. Positive numbers of registered…

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A/B Testing on Black Friday

25 Nov 2019, Posted by Chris Wallis in Blog, Chris's posts, Conversion rate optimisation

Chris Wallis, Optimisation Consultant at Mezzo Labs, explores the benefits and risks of testing during peak promotional periods. Black Friday is fast approaching, bringing with it fantastic opportunities for vendors great and small to test and optimise online. But it’s not all plain sailing… The…

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Halloween Edition: Escaping from Carou-hell

30 Oct 2019, Posted by Patrick Milburn in Blog

Halloween is around the corner. Kids and adults dressing up, scary masks, spooky costumes – an ideal opportunity for a sale. Yet there is something more terrifying lurking on the classic homepage default…carousels. Your homepage is your shopfront – would you put adverts that look…

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Mezzo Labs’ Training Programmes Receive CPD Accreditation

28 Oct 2019, Posted by Adrian Kingwell in Blog

In early 2018, we started putting our knowledge and experience of analytics into practical training courses, to help businesses make more effective use of their data. Fast-forward 18 months, and we can proudly say we’ve achieved CPD accreditation. Continued Professional Development (CPD) is the UK…

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I feel the need…the need for speed!

30 Sep 2019, Posted by Patrick Milburn in Blog

With the new Top Gun film set to be released, our Hong Kong MD, Patrick, published an article in CDO Trends, looking at lessons we can take from the film to inspire marketers today. I’ve been watching trailers for the new Top Gun movie. As…

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Adobe Experience Cloud – Latest Updates

28 May 2019, Posted by Adrian Kingwell in Blog

Adobe’s latest acquisitions and improvements now enable hyper-personalised customer experiences. Andy Chang, Head of Business Development at Mezzo Labs, attended Adobe Summit 2019, where he learned the latest enhancements to the Adobe Experience Cloud. Here he shares his thoughts on these changes. The 2019 Adobe…

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What is ITP 2.1 and how does it affect online businesses

14 May 2019, Posted by Adrian Kingwell in Blog

Privacy is a fundamental human right, but is it at odds with the drive for personalised marketing? The recent release of Safari’s Intelligence Tracking Prevention (ITP) 2.1 takes a huge step in protecting users’ privacy from first-party cookies.   What is ITP? ITP or Intelligent…

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Google Analytics latest updates

09 May 2019, Posted by Sarika Patel in Blog

Google recently announced new updates to its analytics platform. Our Technical Analyst, Sarika Patel, explores their function and how valuable they are. If terms such as “Search bar” and “Cross-device conversion” leave you feeling confused, read on. Search bar What is it You can now…

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Mezzo Lab’s Graduate Trainee Programme

28 Mar 2019, Posted by Adrian Kingwell in Blog

Who is more suitable to answer your questions about the Mezzo Labs’ Graduate Programme than our Graduate Analysts Gaia Antonaci and Ibrahim Lawal?  They share what made them choose our programme, a typical day at Mezzo Labs and how the team’s values helped them grow…

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Adobe Launch vs. Adobe Dynamic Tag Manager: Why Migrate?

04 Mar 2019, Posted by Francesca DelGuidice in Blog

If you’ve heard about Adobe’s new tag management system but need more info, read on.  Our Technical Analyst Francesca DelGuidice describes the key similarities and differences between Adobe’s DTM and Launch and the benefits of migrating. Adobe Launch was released to all customers in March…

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