A/B Testing on Black Friday

25 Nov 2019, Posted by Chris Wallis in Blog, Chris's posts, Conversion rate optimisation

Chris Wallis, Optimisation Consultant at Mezzo Labs, explores the benefits and risks of testing during peak promotional periods. Black Friday is fast approaching, bringing with it fantastic opportunities for vendors great and small to test and optimise online. But it’s not all plain sailing… The…

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Halloween Edition: Escaping from Carou-hell

30 Oct 2019, Posted by Patrick Milburn in Blog

Halloween is around the corner. Kids and adults dressing up, scary masks, spooky costumes – an ideal opportunity for a sale. Yet there is something more terrifying lurking on the classic homepage default…carousels. Your homepage is your shopfront – would you put adverts that look…

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Mezzo Labs’ Training Programmes Receive CPD Accreditation

28 Oct 2019, Posted by Sophie Hill in Blog

In early 2018, we started putting our knowledge and experience of analytics into practical training courses, to help businesses make more effective use of their data. Fast-forward 18 months, and we can proudly say we’ve achieved CPD accreditation. Continued Professional Development (CPD) is the UK…

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I feel the need…the need for speed!

30 Sep 2019, Posted by Patrick Milburn in Blog

With the new Top Gun film set to be released, our Hong Kong MD, Patrick, published an article in CDO Trends, looking at lessons we can take from the film to inspire marketers today. I’ve been watching trailers for the new Top Gun movie. As…

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Adobe Experience Cloud – Latest Updates

28 May 2019, Posted by Adrian Kingwell in Blog

Adobe’s latest acquisitions and improvements now enable hyper-personalised customer experiences. Andy Chang, Head of Business Development at Mezzo Labs, attended Adobe Summit 2019, where he learned the latest enhancements to the Adobe Experience Cloud. Here he shares his thoughts on these changes. The 2019 Adobe…

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What is ITP 2.1 and how does it affect online businesses

14 May 2019, Posted by Gaia Antonaci in Blog

Privacy is a fundamental human right, but is it at odds with the drive for personalised marketing? The recent release of Safari’s Intelligence Tracking Prevention (ITP) 2.1 takes a huge step in protecting users’ privacy from first-party cookies.   What is ITP? ITP or Intelligent…

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Google Analytics latest updates

09 May 2019, Posted by Sarika Patel in Blog

Google recently announced new updates to its analytics platform. Our Technical Analyst, Sarika Patel, explores their function and how valuable they are. If terms such as “Search bar” and “Cross-device conversion” leave you feeling confused, read on. Search bar What is it You can now…

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Mezzo Lab’s Graduate Trainee Programme

28 Mar 2019, Posted by Adrian Kingwell in Blog

Who is more suitable to answer your questions about the Mezzo Labs’ Graduate Programme than our Graduate Analysts Gaia Antonaci and Ibrahim Lawal?  They share what made them choose our programme, a typical day at Mezzo Labs and how the team’s values helped them grow…

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Adobe Launch vs. Adobe Dynamic Tag Manager: Why Migrate?

04 Mar 2019, Posted by Francesca DelGuidice in Blog

If you’ve heard about Adobe’s new tag management system but need more info, read on.  Our Technical Analyst Francesca DelGuidice describes the key similarities and differences between Adobe’s DTM and Launch and the benefits of migrating. Adobe Launch was released to all customers in March…

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Investors in People: Health and Wellbeing award

20 Feb 2019, Posted by Adrian Kingwell in Blog

We are excited to announce that we have been accreditated with the Health and Wellbeing award, recognising outstanding places to work, strong company culture and the importance of employees’ physical, social and psychological wellbeing. “I want to build the best company anyone has ever worked…

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Personalising Customer Experience

07 Jan 2019, Posted by Adrian Kingwell in Blog

Mezzo Lab’s Hong Kong Managing Director, Patrick Milburn, discusses the role of personalised customer experience in maximising company revenue.   Why do you think personalisation has become such a huge trend during the last few years? Is it because of factors such as intense competition…

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Uplifter goes to Lisbon Web Summit

20 Nov 2018, Posted by Adrian Kingwell in Alex's posts, Blog

 Alex Holman-Butt talks about his experience at the Lisbon Web Summit as well as the future of Uplifter, the AI-driven insights tool for Google Analytics.   1. Hello Alex. You recently attended the Lisbon Web Summit, an event which has been described as the world’s…

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