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Investors in People: Health and Wellbeing award

20 Feb 2019, Posted by Adrian Kingwell in Blog

We are excited to announce that we have been accreditated with the Health and Wellbeing award, recognising outstanding places to work, strong company culture and the importance of employees’ physical, social and psychological wellbeing. “I want to build the best company anyone has ever worked…

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Personalising Customer Experience

07 Jan 2019, Posted by Adrian Kingwell in Blog

Mezzo Lab’s Hong Kong Managing Director, Patrick Milburn, discusses the role of personalised customer experience in maximising company revenue.   Why do you think personalisation has become such a huge trend during the last few years? Is it because of factors such as intense competition…

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Uplifter goes to Lisbon Web Summit

20 Nov 2018, Posted by Adrian Kingwell in Alex's posts, Blog

 Alex Holman-Butt talks about his experience at the Lisbon Web Summit as well as the future of Uplifter, the AI-driven insights tool for Google Analytics.   1. Hello Alex. You recently attended the Lisbon Web Summit, an event which has been described as the world’s…

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Attribution modelling – what’s it all about?

15 May 2018, Posted by Nick Comber in Nick's posts, Web Analytics

Nick Comber, Senior Technical Analytics Executive at Mezzo Labs, explores attribution modelling: what it is, why it’s important, and how to utilise it to inform your marketing campaigns. What is attribution? One of the fundamental facets of online marketing is understanding what is successful and what…

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5 ways Oracle can improve Infinity Analytics

05 Feb 2018, Posted by Adrian Kingwell in Lance's posts, Web Analytics

Lance Nelson, Technical Analytics Manager at Mezzo Labs, gives you his personal wish-list for Oracle Infinity Analytics, focusing on permissions, report sharing, parameters, and the current lack of a tag management system. Oracle announced on 17th January that it will make Infinity, acquired from Webtrends…

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A/B Testing on Black Friday

22 Nov 2017, Posted by Chris Wallis in Blog, Chris's posts, Conversion rate optimisation

Chris Wallis, Senior Optimisation Executive at Mezzo Labs, explores the benefits and risks of testing during peak promotional periods. Black Friday is fast approaching, bringing with it great opportunities for vendors great and small to test and optimise online. But it’s not all plain sailing….

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Tools and languages for data science

24 Aug 2017, Posted by Tom Davenport in Blog, Data science, Tom's posts

Tom Davenport lists his favourite tools and languages for data science. There are loads of tools and languages that a data scientist can use nowadays. Here are a few of the ones that I turn to… Languages for data science According to a poll by…

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How to learn Data Science

24 Aug 2017, Posted by Tom Davenport in Blog, Data science, Tom's posts

Our resident data scientist, Tom Davenport, talks through his favourite websites for learning data science. I get asked a lot about the best way to learn data science. You can go on a course at a college or university, but there are many online learning…

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