Tom’s story: A data science evolution

08 Feb 2017, Posted by Tom Davenport in Life @ Mezzo Labs, Tom's posts

Tom Davenport is our new data science expert, recently joining us through a Knowledge Transfer Partnership with University of Westminster.  Here he describes what this means, and what he is going to do for the business. I recently graduated from Stirling University’s Big Data programme.  For…

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UX analytics in under five minutes

14 Jul 2016, Posted by Lance Nelson in Blog, Lance's posts, Web Analytics

We asked one of our most experienced web analysts, Lance Nelson, to help us understand UX analytics (also known as session replay, click-mapping or in-page analytics). How would you describe UX analytics? UX analytics tracks what a visitor does within a page on your website – which is why it is sometimes…

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