Case Study

 

Our customer list

24 Nov 2017, Posted by Adrian Kingwell in Case Study

People are always asking about our customers. Here are the customers we have worked with in the past two years (in alphabetical order, but they are all equally important to us): Adaptavist Association of MBAs Aston Villa FC Bank Workers Charity Barclays Bank Barclaycard British Gas C2C…

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Use Case: Consolidated marketing dashboards

23 Nov 2017, Posted by Emily Hutchings in Case Study

The challenge  You are in charge of driving sales through online channels, you want to understand which marketing channels are working (and which are not) and whether your websites are successful (or not) at converting visitors into customers.   You can then make smarter investment decisions and ultimately,…

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Use Case: Monthly insight service

23 Nov 2017, Posted by Emily Hutchings in Case Study, Emily's posts

The challenge  Your company needs data to drive the planning, development and delivery of its marketing.  Having a concise, relevant and accurate report is important, but only a hygiene factor.   Really, you need insights, issues and opportunities highlighted in a timely manner, so you can quickly act on them.   You need…

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Use Case: Attribution modelling

23 Nov 2017, Posted by Emily Hutchings in Case Study, Emily's posts

The challenge  As a commercial manager, you need to understand how each channel contributes to the customer journey and its significance at every customer touchpoint.  With this information, you want to have a true view of how channels all work together to drive customers towards conversion.  …

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Case Study: Measuring multi-channel marketing performance

24 Oct 2016, Posted by Francesca DelGuidice in Case Study

One of the UK’s leading business banks wanted to consolidate the data and reporting of their various marketing channels (PPC, SEO, paid media, email, and direct mail) in order to better understand what was working (and not working), and then to use the data to improve…

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Case study: Understanding audience behaviour

18 Sep 2016, Posted by Adrian Kingwell in Case Study

A leading credit card issuer in the UK wanted to gain insights on their website’s historical data to understand in which direction they should be heading.  Understanding their audience behaviour was key. Mezzo Labs were asked to use Adobe Analytics to determine who their visitors were,…

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Case Study: Google Analytics to understand traffic and behaviour activity

03 Mar 2016, Posted by Adrian Kingwell in Case Study

An active asset management firm work to deliver excellent, long-term, performance – responsibly to cater to individual and professional investors across various regions. They sought to correctly implement Google Analytics to understand traffic activity and behaviour of prospects and existing clients.  They also wanted to reduce…

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Case study: Tracking online sales

03 Mar 2016, Posted by Adrian Kingwell in Case Study

One of UK’s leading providers of specialist insurance services and affinity marketing solutions provides users with an online application for different insurance products. The client wanted to monitor these application forms to accurately track their online sales. More specifically, they wanted to capture information about products sold and revenue….

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Case study: Improving brand awareness and attracting website traffic

03 Mar 2016, Posted by Adrian Kingwell in Case Study

One of UK’s largest investment houses for individual and institutional clients, that have fifteen websites for each European region, catering to private and corporate investors, approached Mezzo Labs for analytics services. The clients main goal was to improve brand awareness and promote fund sales by…

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Case study: Tracking application forms

03 Mar 2016, Posted by Adrian Kingwell in Case Study

A specialist bank and asset manager, providing a diverse range of financial products and services, for which clients are able to apply via a secure dynamic application from. One of the main challenges the client was facing was that they were unable to properly track applicants through…

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Case study: Barclays Money Skills dashboards

12 Dec 2015, Posted by Adrian Kingwell in Case Study

What the challenge was Barclays Money Skills is a programme which helps young people learn how to manage their money better. The Barclays Money Skills website was developed for both young people and their teachers or social workers, to support a programme of events, promotions…

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