Conversion rate optimisation

 

A/B Testing on Black Friday

25 Nov 2019, Posted by Chris Wallis in Blog, Chris's posts, Conversion rate optimisation

Chris Wallis, Optimisation Consultant at Mezzo Labs, explores the benefits and risks of testing during peak promotional periods. Black Friday is fast approaching, bringing with it fantastic opportunities for vendors great and small to test and optimise online. But it’s not all plain sailing… The…

Read more

A/B Testing on Black Friday

22 Nov 2017, Posted by Chris Wallis in Blog, Chris's posts, Conversion rate optimisation

Chris Wallis, Senior Optimisation Executive at Mezzo Labs, explores the benefits and risks of testing during peak promotional periods. Black Friday is fast approaching, bringing with it great opportunities for vendors great and small to test and optimise online. But it’s not all plain sailing….

Read more