Emily’s posts

 

Use Case: Monthly insight service

23 Nov 2017, Posted by Emily Hutchings in Case Study, Emily's posts

The challenge  Your company needs data to drive the planning, development and delivery of its marketing.  Having a concise, relevant and accurate report is important, but only a hygiene factor.   Really, you need insights, issues and opportunities highlighted in a timely manner, so you can quickly act on them.   You need…

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Use Case: Attribution modelling

23 Nov 2017, Posted by Emily Hutchings in Case Study, Emily's posts

The challenge  As a commercial manager, you need to understand how each channel contributes to the customer journey and its significance at every customer touchpoint.  With this information, you want to have a true view of how channels all work together to drive customers towards conversion.  …

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