Lance’s posts


5 ways Oracle can improve Infinity Analytics

05 Feb 2018, Posted by Lance Nelson in Lance's posts, Web Analytics

Lance Nelson, Technical Analytics Manager at Mezzo Labs, gives you his personal wish-list for Oracle Infinity Analytics, focusing on permissions, report sharing, parameters, and the current lack of a tag management system. Oracle announced on 17th January that it will make Infinity, acquired from Webtrends…

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UX analytics in under five minutes

14 Jul 2016, Posted by Lance Nelson in Blog, Lance's posts, Web Analytics

We asked one of our most experienced web analysts, Lance Nelson, to help us understand UX analytics (also known as session replay, click-mapping or in-page analytics). How would you describe UX analytics? UX analytics tracks what a visitor does within a page on your website – which is why it is sometimes…

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Finding the correct Conversion Rate

22 Apr 2015, Posted by Lance Nelson in Blog, Lance's posts, Web Analytics

How do you know which conversion rate to use to measure success? Lance Nelson of Mezzo Labs shares his ideas on which metrics to use, and when.  When you’re talking about a process such as an online purchase funnel, it depends whether you want to measure the…

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