Past Event


Building Authority in Marketing and Proving Value with Data

22 Oct 2019, Posted by Sophie Hill in Past Event

On Friday 19th October, senior marketing representatives from the world’s biggest Asset Management institutions gathered at the Shangri-La at the Shard, to discover how to build a data-driven culture and prove value from marketing. Our top minds from Mezzo Labs were joined by leading global…

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Strictly Data June 2018

27 Jun 2018, Posted by Sophie Hill in Past Event, Sophie's posts

Following on from the success of our inaugural event, we hosted Strictly Data 2 at our Old Street offices on Monday night. Retaining the idea of the original event, we invited 5 tech vendors to spend 5 minutes showcasing their product to an invited audience and a panel…

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Getting to Grips with … Attribution Modelling

25 May 2018, Posted by Sophie Hill in Past Event

On the 22nd May 2018, we hosted the latest in our Getting to Grips series of events; this time our focus was on Attribution Modelling, and the audience of digital practitioners enjoyed a series of presentations which provided an overview of the principles and applications of Attribution Modelling….

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Strictly Data March 2018

03 May 2018, Posted by Sophie Hill in Past Event, Sophie's posts

On March 19th, 2018, we hosted our first Strictly Data event at our Old Street offices. The idea is simple:  we invite 5 tech vendors to showcase their product to an invited audience and a panel of 5 tech-savvy heads of digital – ‘The Judges’. The…

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Adam Greco’s Adobe SiteCatalyst “Top Gun” Training

27 Sep 2017, Posted by Adrian Kingwell in Past Event, Training

  Adobe SiteCatalyst “Top Gun” Training Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master.  It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality.  Some organisations keen to get the most…

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Mezzo Labs supports MeasureCamp London

09 Jun 2017, Posted by Adrian Kingwell in Past Event

Mezzo Labs are proud sponsors of MeasureCamp London – an open, free-to-attend “un-conference” for those interested in web analytics. Everyone is encouraged to participate in sessions, exchange ideas, and have discussions. The event on 23 September this year is expected to attract over 300 eager…

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Getting to Grips with… GDPR for digital marketers

02 Jun 2017, Posted by Adrian Kingwell in Past Event

Mezzo Labs latest event focused on GDPR, the new EU data protection regulation. Although the General Data Protection Regulation (GDPR) sounds more like an IT or legal issue, it’s a highly relevant and topical issue for digital marketers. Mezzo Labs hosted two packed out events…

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Getting To Grips With… Data-Driven Optimisation

06 Dec 2016, Posted by Francesca DelGuidice in Past Event

Data-Driven Optimisation was the first in our new “Getting To Grips” series. This was the best attended event Mezzo Labs has ever had and we’re only hoping to build on this in the future. We were delighted to have three highly-engaging guest speakers, plus Mezzo Labs’ very…

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London Tableau User Group – May 2016

08 Jun 2016, Posted by Adrian Kingwell in Past Event

Li Kim Lee of Mezzo Labs attended the third London Tableau User Group of 2016. Here is a summary of the presentations at the event. Reza Rokni, Google Data @ Google Reza Rokni explained how Google BigQuery is one of the newest database tools on the data…

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Key Performance Innovators

09 Jul 2015, Posted by Iulia Cioara in Past Event

Key Performance Innovators was the 7th event in the Getting Ahead in Web Analytics series. This time there was no specific theme – we just chose three very interesting people who spoke to an audience of about 40 digital marketing managers and analysts in Farringdon. The…

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