Web Analytics


Attribution modelling – what’s it all about?

15 May 2018, Posted by Nick Comber in Nick's posts, Web Analytics

Nick Comber, Senior Technical Analytics Executive at Mezzo Labs, explores attribution modelling: what it is, why it’s important, and how to utilise it to inform your marketing campaigns. What is attribution? One of the fundamental facets of online marketing is understanding what is successful and what…

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5 ways Oracle can improve Infinity Analytics

05 Feb 2018, Posted by Adrian Kingwell in Lance's posts, Web Analytics

Lance Nelson, Technical Analytics Manager at Mezzo Labs, gives you his personal wish-list for Oracle Infinity Analytics, focusing on permissions, report sharing, parameters, and the current lack of a tag management system. Oracle announced on 17th January that it will make Infinity, acquired from Webtrends…

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