Web Analytics

 

UX analytics in under five minutes

14 Jul 2016, Posted by Adrian Kingwell in Blog, Lance's posts, Web Analytics

We asked one of our most experienced web analysts, Lance Nelson, to help us understand UX analytics (also known as session replay, click-mapping or in-page analytics). How would you describe UX analytics? UX analytics tracks what a visitor does within a page on your website – which is why it is sometimes…

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Data layers in under five minutes

02 Mar 2016, Posted by Adrian Kingwell in Blog, Phil's posts, Web Analytics

Phil Craig explains everything you need to know about data layers but was afraid to ask. What is a data layer? It’s kind of like a Vienetta, actually no it’s not, it’s just the word ‘layer’ reminds me of Vienettas. Anyway, I’ll mop away my…

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Finding the correct Conversion Rate

22 Apr 2015, Posted by Adrian Kingwell in Blog, Lance's posts, Web Analytics

How do you know which conversion rate to use to measure success? Lance Nelson of Mezzo Labs shares his ideas on which metrics to use, and when.  When you’re talking about a process such as an online purchase funnel, it depends whether you want to measure the…

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Taking the pain out of campaign tracking

23 Mar 2015, Posted by Adrian Kingwell in Blog, Phil's posts, Web Analytics

Want to know exactly how someone has arrived at your site? Phil Craig of Mezzo Labs shares his insights on Google Analytics campaign tracking. This is a very simple concept that is often neglected or executed incorrectly. I’ll be looking at Google Analytics campaign tracking,…

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Webtrends Adds Explore And Lifetime Stream

12 Nov 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Webtrends releases two new additions to its analytics product stack: a big-data query tool and a contextual marketing extension to their real-time data product. At last week’s London Engage event, Bruce Kenny, EVP of Product, took the room through his vision for Webtrends’ products: Democratisation…

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