Optimizely allows experimentation on all digital assets enabling organisations to improve the overall customer experience.
With an easy to use interface, Optimizely allows even the least tech savvy users to perform experimentation. In addition though, Optimizely also allows developers to iterate on search algorithms, variations and create customised goals.
What we deliver
With strong expertise in Optimizely, Mezzo Labs provides full consultancy from tool implementation to end-to-end optimisation and personalisation services. We can support in designing your testing strategy, create your hypotheses, build your tests, analyse the results and evolve the programme based on the insights gathered. We can also support in segmentation and audience management to enable truly personalised experiences that not only improve the customer experience but also ensure higher conversions.
To understand more on how Mezzo Labs can help you get the most out of Optimizely, Contact us