Why you need anomaly detection
There are many useful applications for anomaly detection that we can help support. Most frequently though, we help clients discover new audiences that might behave differently to their typical customers. Through identifying a particular set of unique characteristics for these audiences, our clients are able to target differently and more effectively. This, therefore, allows offers or content tailored to this audience with the aim of increasing conversion and loyalty. Furthermore, undesirable segments where offers could be restricted to can be identified and any risk can be minimised accordingly.
What we deliver
Mezzo Labs can help advise, design and implement the right anomaly detection for your business requirements.
To find out more on how we can help you set up anomaly detection, Contact us