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Services

PERFORMANCE ACCELERATOR

A 5-step programme to accelerate your digital performance.
01
DEFINE

Agree your vision, strategy and roadmap to get there.

02
DESIGN

Define how data will be collected, combined, enriched and managed.

03
MEASURE, ANALYSE AND ACT

Use insight to drive marketing performance across channels.

04
ACCELERATE AND LEARN

Extract intelligence from the data, and using it at scale and speed.

05
EMBED

Align the organisation behind accelerated performance.

FIRST 3-6 MONTHS

SETUP

​​STRATEGY
  • What does success look like?

  • How will we operate in the future?


In a series of workshops, we will help you define your vision and create a clear strategy for the next 2-3 years. Once in place this will help your team understand their roles in helping you achieve your objectives.

KPI DEFINITION
  • What are our KPIs?

  • Where do we get the data from?


KPI Definition helps you define and agree the metrics for your organisation. We create your KPI matrix – the map for tracking every data point and measuring performance against your objectives.

DATA ARCHITECTURE
  • How do we connect our stack?

  • How will data flow between applications?


The Data Architecture workstream takes the requirements of your business and produces the blueprint for building your marketing cloud.

DATA ENGINEERING
  • Are we collecting right data?

  • Is GA set up correctly?


In Data Engineering, we ensure Google Analytics or Adobe Analytics is implemented effectively to collect data as it should. We are experts in Tag Management Systems such as Tealium iQ, GTM and Adobe Launch.

DATA VISUALISATION
  • How do I track my KPIs?

  • How do I monitor performance?
     

Data Visualisation creates purpose-built dashboards so you can harness the power of your data and unleash the potential of your people.

PERSONALISATION
  • How do we target audiences?

  • Which CDP do we buy?

 

The Personalisation workstream designs and delivers the technical and operational architecture that delivers optimised customer experiences to each visitor at speed and scale.

Where we define your strategy, design your architecture and build your platform.
NEXT 12 MONTHS

EXECUTION

Where we drive performance improvement over the next year.
​​STRATEGY

What does success look like?
How will we operate in the future?

In a series of workshops, we will help you define your vision and create a clear strategy for the next 2-3 years. Once in place this will help your team understand their roles in helping you achieve your objectives.

KPI DEFINITION

What are our KPIs?
Where do we get the data from?

KPI Definition helps you define and agree the metrics for your organisation. We create your KPI matrix – the map for tracking every data point and measuring performance against your objectives.

DATA ARCHITECTURE

How do we connect our stack?
How will data flow between applications?

The Data Architecture workstream takes the requirements of your business and produces the blueprint for building your marketing cloud.

DATA ENGINEERING

Are we collecting right data?
Is GA set up correctly?

In Data Engineering, we ensure Google Analytics or Adobe Analytics is implemented effectively to collect data as it should. We are experts in Tag Management Systems such as Tealium iQ, GTM and Adobe Launch.

DATA VISUALISATION

How do I track my KPIs?
How do I monitor performance?
 

Data Visualisation creates purpose-built dashboards so you can harness the power of your data and unleash the potential of your people.

PERSONALISATION

How do we target audiences?
Which CDP do we buy?

 

The Personalisation workstream designs and delivers the technical and operational architecture that delivers optimised customer experiences to each visitor at speed and scale.

USE CASES

10x the insights, 1/10 the effort
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Insight generation
Give marketers analytical super-powers

Anomaly detectors and AI add-ons are too complex for the non-analyst user.

Uplifter Insight puts the power of advanced learning algorithms into the hands of the marketer, the commercial expert. Initial insights will be generic, but with the help of our expert Insight team, the platform will get smarter over time. Insights will become more accurate and more commercially important.