Services
PERFORMANCE ACCELERATOR
A 5-step programme to accelerate your digital performance.
01
DEFINE
Agree your vision, strategy and roadmap to get there.
02
DESIGN
Define how data will be collected, combined, enriched and managed.
03
MEASURE, ANALYSE AND ACT
Use insight to drive marketing performance across channels.
04
ACCELERATE AND LEARN
Extract intelligence from the data, and using it at scale and speed.
05
EMBED
Align the organisation behind accelerated performance.
FIRST 3-6 MONTHS
SETUP
STRATEGY
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What does success look like?
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How will we operate in the future?
In a series of workshops, we will help you define your vision and create a clear strategy for the next 2-3 years. Once in place this will help your team understand their roles in helping you achieve your objectives.
KPI DEFINITION
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What are our KPIs?
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Where do we get the data from?
KPI Definition helps you define and agree the metrics for your organisation. We create your KPI matrix – the map for tracking every data point and measuring performance against your objectives.
DATA ARCHITECTURE
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How do we connect our stack?
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How will data flow between applications?
The Data Architecture workstream takes the requirements of your business and produces the blueprint for building your marketing cloud.
DATA ENGINEERING
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Are we collecting right data?
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Is GA set up correctly?
In Data Engineering, we ensure Google Analytics or Adobe Analytics is implemented effectively to collect data as it should. We are experts in Tag Management Systems such as Tealium iQ, GTM and Adobe Launch.
DATA VISUALISATION
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How do I track my KPIs?
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How do I monitor performance?
Data Visualisation creates purpose-built dashboards so you can harness the power of your data and unleash the potential of your people.
PERSONALISATION
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How do we target audiences?
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Which CDP do we buy?
The Personalisation workstream designs and delivers the technical and operational architecture that delivers optimised customer experiences to each visitor at speed and scale.
Where we define your strategy, design your architecture and build your platform.
NEXT 12 MONTHS
EXECUTION
Where we drive performance improvement over the next year.
STRATEGY
What does success look like?
How will we operate in the future?
In a series of workshops, we will help you define your vision and create a clear strategy for the next 2-3 years. Once in place this will help your team understand their roles in helping you achieve your objectives.
KPI DEFINITION
What are our KPIs?
Where do we get the data from?
KPI Definition helps you define and agree the metrics for your organisation. We create your KPI matrix – the map for tracking every data point and measuring performance against your objectives.
DATA ARCHITECTURE
How do we connect our stack?
How will data flow between applications?
The Data Architecture workstream takes the requirements of your business and produces the blueprint for building your marketing cloud.
DATA ENGINEERING
Are we collecting right data?
Is GA set up correctly?
In Data Engineering, we ensure Google Analytics or Adobe Analytics is implemented effectively to collect data as it should. We are experts in Tag Management Systems such as Tealium iQ, GTM and Adobe Launch.
DATA VISUALISATION
How do I track my KPIs?
How do I monitor performance?
Data Visualisation creates purpose-built dashboards so you can harness the power of your data and unleash the potential of your people.
PERSONALISATION
How do we target audiences?
Which CDP do we buy?
The Personalisation workstream designs and delivers the technical and operational architecture that delivers optimised customer experiences to each visitor at speed and scale.
USE CASES
10x the insights, 1/10 the effort
