SERVICES

Putting data at the heart of every business decision

From optimising digital media spend to improving onsite conversions, Mezzo Labs Services help you get more out of digital analytics - and more out of digital performance.

Strategy & Design

Data Strategy & Roadmap

Create your vision, agree your strategy and define your roadmap for getting to data-driven utopia

KPI Definition & Data Requirements

Agree KPIs that measure progress towards goals. Define the data  needed for decision-making.

Data Architecture & Governance

Design the architecture that will support your decison-making and data-driven customer experience

Implementation & Automation

Analytics & CDP Implementation

Set up (and support) Google Analytics or Adobe Analytics, tag management systems and CDPs.

Marketing Automation​

Set up marketing automation platforms and create experiences that engage and win customers

Campaign Analytics & Attribution​

Track, monitor and measure campaign activity, from email, SEO and social to  affiliates and paid media

Insights & Activation​

Insights & Content Scoring​

Discover the truth about how visitors interact with your digital properties - owned, earned and paid. 

Optimisation & Decisioning ​

AB test hypotheses to improve conversion. Build models that predict future performance. 

 Segmentation & Activation ​

Turn data into customer-winning experiences that engage and delight your audiences.

Supported technology

Use Cases

Insight generation
Give marketers analytical super-powers

Anomaly detectors and AI add-ons are too complex for the non-analyst user.

Uplifter Insight puts the power of advanced learning algorithms into the hands of the marketer, the commercial expert. Initial insights will be generic, but with the help of our expert Insight team, the platform will get smarter over time. Insights will become more accurate and more commercially important.