On Friday 19th October, senior marketing representatives from the world’s biggest Asset Management institutions gathered at the Shangri-La at the Shard, to discover how to build a data-driven culture and prove value from marketing. Our top minds from Mezzo Labs were joined by leading global…
Mezzo Labs and Tealium hosted digital leaders from the travel sector, to understand more about the impact of new technology on hotels, airlines and travel agents. On Thursday 21st March, Mezzo Labs and Tealium brought together about 20 thought leaders from the world of travel…
Following on from the success of our inaugural event, we hosted Strictly Data 2 at our Old Street offices on Monday night. Retaining the idea of the original event, we invited 5 tech vendors to spend 5 minutes showcasing their product to an invited audience and a panel…
On the 22nd May 2018, we hosted the latest in our Getting to Grips series of events; this time our focus was on Attribution Modelling, and the audience of digital practitioners enjoyed a series of presentations which provided an overview of the principles and applications of Attribution Modelling….
On March 19th, 2018, we hosted our first Strictly Data event at our Old Street offices. The idea is simple: we invite 5 tech vendors to showcase their product to an invited audience and a panel of 5 tech-savvy heads of digital – ‘The Judges’. The…
Adobe SiteCatalyst “Top Gun” Training Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. Some organisations keen to get the most…
Mezzo Labs are proud sponsors of MeasureCamp London – an open, free-to-attend “un-conference” for those interested in web analytics. Everyone is encouraged to participate in sessions, exchange ideas, and have discussions. The event on 23 September this year is expected to attract over 300 eager…
Mezzo Labs latest event focused on GDPR, the new EU data protection regulation. Although the General Data Protection Regulation (GDPR) sounds more like an IT or legal issue, it’s a highly relevant and topical issue for digital marketers. Mezzo Labs hosted two packed out events…
Data-Driven Optimisation was the first in our new “Getting To Grips” series. This was the best attended event Mezzo Labs has ever had and we’re only hoping to build on this in the future. We were delighted to have three highly-engaging guest speakers, plus Mezzo Labs’ very…
Li Kim Lee of Mezzo Labs attended the third London Tableau User Group of 2016. Here is a summary of the presentations at the event. Reza Rokni, Google Data @ Google Reza Rokni explained how Google BigQuery is one of the newest database tools on the data…
‘This time it’s personal: the future of marketing in financial services’ was the 8th event in the Getting Ahead in Web Analytics (GAWA) series. The focus of the event was on marketing personalisation and the importance of using marketing data to personalise the online customer journey and improve…
Key Performance Innovators was the 7th event in the Getting Ahead in Web Analytics series. This time there was no specific theme – we just chose three very interesting people who spoke to an audience of about 40 digital marketing managers and analysts in Farringdon. The…
This is the 6th in our Getting Ahead in Web Analytics series – The Single Customer View. A 90-minute look at how to build a single view of the customer. Presentations Jamie Brighton – Personalization Spectrum Andy Walker – Creating Order from Chaos – Integrating…
This is the 5th in our Getting Ahead in Web Analytics series – Disruptive Technology in Web Analytics. A 90-minute look at how analytics is disrupting (in a good way) how we do marketing. Presentations Is personal shopping personal enough yet? – Simon Bloom Insurance,…
The 4th in the GAWA series saw presentations from great speakers on how analytics would look in the future. From cloud-based segmentation from Tealium and a lesson in analysis from SAS, to how analytics is changing the world of sport. Presentations Jay Calavas – Build…
This was the 3rd Getting Ahead in Web Analytics event. A two-hour look at the web analytics landscape from 30,000 ft – for anyone who needs to know more about digital analytics. Four experts from Mezzo Labs told all you need to know about the…
This was the second Getting Ahead in Web Analytics event, focussing on driving business change and covering the questions: What actually is data-driven marketing and how do we do it? How can I engage senior execs to get them to “think digital”? How do we challenge…
This event was the first in the Getting Ahead in Web Analytics series. The event was aimed at web analysts, web analytics managers, heads of digital… even digital marketers who are looking to get into analytics. Held in September 2013, it aimed to give an…
