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What is marketing automation?
Using software to automate marketing tasks, with the goal to increase both the efficiency and effectiveness of your campaigns.
Marketing automation is not just limited to email or social campaigns, but can contribute across all your user touchpoints.
Web Interactions
CRM
App
Chat
Social Marketing
Marketing Analytics
Landing Pages
The Mezzo Method
We review your marketing initiatives that are working, the ones that aren’t, and your wish list to determine which are ready for an automation boost.
Your use cases are the best tools for evaluating different marketing automation vendors. Maybe you even have an ideal tool already!
The best way to prove success is to start small. We’ll choose the best use case to tackle first to minimise lag time and maximise results.
Now it’s time to get hands-on with the tool, but nothing is done in siloes. We’ll identify the teams that need to be involved and create an implementation plan to get up and running.
The fun doesn’t stop once we’re live. We measure the performance and make adjustments to ensure you’re getting the best results possible.
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SELECT YOUR USE CASES
PICK YOUR MA VENDOR
CHOOSE PILOT USE CASE
IMPLEMENT
MEASURE AND ITERATE
Interested to find out how to get started with marketing automation at your organisation?
Check out our Marketing Automation masterclass
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