Meet the Trainers

Alex Holman


If it’s Adobe Analytics, Google Analytics or Webtrends related, then Alex is an expert in it. He’s deeply familiar with the intricacies of each of the products and how to get the most impressive visualisations and meaningful insights from them.

He has trained in multiple companies from large corporates through to smaller NGO’s in the UK and abroad, via one-to-ones and up to large workshops. Given the choice, he prefers smaller groups and individual training to understand what each trainee need, so he can help them reach their full potential.

He’s always happy to take the training into extra time, especially if it’s over a drink.

Darren Hutchins


Darren is an expert at Adobe Analytics as well as Google Tag Manager, Adobe DTM and Tealium IQ.

His adaptable style means he’s truly adept at training anyone from beginners through to technical specialists and Senior Execs. He understands that every organisation is unique and the business needs and set ups vary, so wherever he can he’ll tailor his user cases to bring the concepts to life and make them as relevant as possible.

Hannah Severin


Hannah has delivered training at different levels, from novices and freelance creatives to marketers and executives and can adapt her delivery styles to suit her the needs of the session.

Certified in both Adobe and Google Analytics training, Hannah can offer experience in both and is happy to go the extra mile to ensure that her students always get the best from each session and leaving feeling confident in what they have learnt.

Iulia Cioara


Iulia has a wealth of experience building dashboards and analysing site performance for numerous clients from International Corporations to local start-ups. If you have an analytics query, she will help you learn how to answer it.

Her warm and approachable style makes her incredibly popular with clients and trainees alike.

Lance Nelson


Lance has over 10 years’ experience in web analytics, specialising in Google Analytics, Webtrends and Adobe Analytics, as well as the tag management systems of Tealium, Adobe DTM and Google Tag Manager.

He has successfully delivered training to multinational corporates, Digital Post Grad University students and boutique service providers.

Lance is a great listener and is keen to help his students grasp even the most challenging of concepts.

Mita Mehta


With over 4 years of analytical expertise under her imaginable belt, Mita has delivered Google Analytics training, from beginner to advance, to a mix of different audiences and skillset.

Having worked in diverse industries such as retail and professional services, she has not only built up an impressive resume but also has a great knack at tailoring her sessions to fit around specific business models so that you get the most out of your training.