Meet the Trainers

Alex Holman


If it’s Adobe Analytics, Google Analytics or Webtrends related, then Alex is an expert in it. He’s deeply familiar with the intricacies of each of the products and how to get the most impressive visualisations and meaningful insights from them.

He has trained in multiple companies from large corporates through to smaller NGO’s in the UK and abroad, via one-to-ones and up to large workshops. Given the choice, he prefers smaller groups and individual training to understand what each trainee need, so he can help them reach their full potential.

He’s always happy to take the training into extra time, especially if it’s over a drink.

Chris Wallis


Chris is an expert in all things CRO. He has a passion for understanding where the optimisation opportunities are and developing a test plan to improve conversion.

Chris loves sharing his knowledge and enthusiasm for optimisation and helping people learn how to build their own successful tests.

Dan Salter


Dan is Mezzo Labs’ very own Tableau expert. With a background in commercial analysis and digital, he introduced Tableau to companies like EasyJet and Travelodge where he spent several years in data-driven roles.

Training attendees find his passion for Tableau contagious and leave training eager to become Tableau experts!

Darren Hutchins


Darren is an expert at Adobe Analytics as well as Google Tag Manager, Adobe DTM and Tealium IQ.

His adaptable style means he’s truly adept at training anyone from beginners through to technical specialists and Senior Execs. He understands that every organisation is unique and the business needs and set ups vary, so wherever he can he’ll tailor his user cases to bring the concepts to life and make them as relevant as possible.

Greg Giles


Whether its Python or GTM, Greg is Mezzo Labs’ resident expert. With over 5 years of experience generating digital insights for global agencies, Greg believes learning never stops when it comes to data.

Greg makes sure that people who attend our courses are left with practical knowledge that they can apply to their everyday business problems.

Iulia Cioara


Iulia has a wealth of experience building dashboards and analysing site performance for numerous clients from International Corporations to local start-ups. If you have an analytics query, she will help you learn how to answer it.

Her warm and approachable style makes her incredibly popular with clients and trainees alike.

Mita Mehta


With over 4 years of analytical expertise under her imaginable belt, Mita has delivered Google Analytics training, from beginner to advance, to a mix of different audiences and skillset.

Having worked in diverse industries such as retail and professional services, she has not only built up an impressive resume but also has a great knack at tailoring her sessions to fit around specific business models so that you get the most out of your training.

Nick Comber


With over 8 years of experience in the digital sector, Nick excels at delivering Google Analytics and Adobe courses to students of all levels.

He has successfully delivered training to FTSE 100 companies such as Barclays and HSBC and loves to tailor each course according to the delegates’ needs.

Sarika Patel


With her background in teaching, Sarika excels in delivering training to all levels.

Having over 4 years’ experience in the digital sector, Google Analytics and Google Tag Manager are her specialities.

Her friendly and approachable style makes her incredibly popular with her trainees and she’s keen to help her trainees understand even the most difficult concepts.

Wale Oleyeye


Wale has over 5 years’ experience in the digital sector providing insights on e-commerce performance, user experience and building dashboards for a wide array of clients.

He has delivered training to major businesses in the travel, housing association and asset management sectors.