Our Team

 

Adrian Kingwell

Adrian Kingwell

Chief Executive

Adrian is Mezzo Labs’ founder and CEO.

It was his idea to start Mezzo back in 2006, having watched marketing teams spend big budgets based on gut feel and ego.

Adrian’s mission is simple: to make the world’s greatest analytics consultancy. He won't rest until he’s finally made it.

When not “creating wow” and watching TED lectures, Adrian is usually to be found in a karaoke box belting out 90s indie rock classics.

Adrian's blog posts

Alex Holman

Alex Holman

Head of Product
Alex is an experienced data consultant who has grown into a confident product manager.

Alex believes that constant innovation and automation is needed to succeed with data. He is the mind behind Uplifter, an AI tool that makes websites better, by automating web analytics tasks with crowdsourced solutions.

Before building Uplifter, Alex worked closely with some of our biggest clients, using his Economics degree to help them get them a maximum return from digital data.

Alex feels alive in the evening, by either attending tech functions and parties or running long distances with his club, London Frontrunners.

Aliur Rahman

Aliur Rahman

Head of Strategic Analytics & Conversion
Aliur delivers analytics strategy for our clients and is also responsible for leading the technical and optimisation teams.

Aliur has over 13 years' experience working in analytics, experimentation and personalisation. He has built and led large teams for global companies including Barclays, Accenture, HSBC and Experian.

Aliur loves gardening, football and reading social psychology books. His free time is spent chauffeuring his three children, and one of his favourite quotes is: "It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do" - Steve Jobs.

Charlie Nicholson

Charlie Nicholson

Business Development Manager
Charlie is the Head of Business Development in the UK, focusing on enhancing Digital Intelligence strategies for our clients.

She is extremely passionate and motivated with over 13-years experience working in market-leading software, SaaS and digital solution providers. She has previously worked for Maxymiser-Oracle, Yieldify and Havas Media.

Charlie is a keen sportswoman and previously played football for Arsenal, Chelsea and England. Now she loves a nice wine, good food and great company especially in London, Shoreditch. Any time you fancy a beer hit her up!

Chris Wallis

Chris Wallis

Optimisation Consultant
Chris is an Optimisation Consultant and has been working at Mezzo Labs for 3 years. He was previously an Analyst at Oracle Maxymiser and has been involved in CRO for 5 years.

Chris has developed talents for everything in the AB testing journey, from initial strategy and build, through to in-depth statistical analysis. Through this he's become an expert in Adobe Target, AB Tasty, Maxymiser and more.

Chris is a huge squash enthusiast, having ventured as far as Egypt to watch a pro tournament. He’ll bring anyone down to the courts if they’re willing – thankfully a few of his colleagues help fuel his addiction. But he’s still working on convincing the others!

Clare Hurst

Clare Hurst

Optimisation Analyst
Clare is in the optimisation team at Mezzo Labs, spending her days designing, developing and analysing tests to help make user website journeys as smooth as possible.

Clare has a master’s in maths and computer science and previously worked for an analytics team in a marketing agency before joining Mezzo Labs.

Clare’s favourite part of working in CRO is putting herself in the shoes of every user and considering what they might be thinking, then seeing if the data agrees.

In her spare time, Clare enjoys taking part in her local Parkrun (to justify the time she spends baking and eating the baking) and exploring London by Boris bike.

Claudia Kendal

Claudia Kendal

Head of Training and Marketing
Claudia is heading up our new education capability, neatly packaging our expertise into a variety of training courses for clients and new customers alike.

She joins us from Barclays where she spent over ten years working in various roles across Digital, Marketing, Performance Management and Data.

When she’s not in the office, she’s running around after two small children or talking about going to the gym!

Dan Salter

Dan Salter

Insight Consultant
Dan is an Insight Consultant and specialises in data viz. As an accredited Tableau expert, he was previously instrumental in introducing the visualisation platform to Travelodge and EasyJet, where he spent seven exciting years in several data-focused roles.

With a background in commercial analysis, he started his journey back in the days of green screens & steam-powered databases! In addition to visualisation, Dan has a decade and a half of experience of designing and implementing data infrastructures on a variety of technologies.

When not at work, Dan runs a well-respected, if slightly niche, music review website and promotes live music at Shoreditch’s famous Strongroom Bar & Studios.

Darren Hutchins

Darren Hutchins

Technical Analytics Consultant
Darren has a wealth of experience on Adobe Analytics, tag management solutions and Decibel Insight.

He joins us from the travel giant TUI, where he spent 5 years in digital analytics, introducing Adobe Analytics Premium across their entire UK web estate, and tracking their hybrid digital assistant apps.

When not at work, Darren can be found going to indie gigs. He’s also an avid Arsenal fan.

Drew Sellers

Drew Sellers

Head of Sales
Drew joins Mezzo Labs with a wide range of experience. From software startups, to hypergrowth tech companies, and even sports management, his skills are a perfect addition to Mezzo Labs.

Prior to joining Mezzo Labs, Drew spent several years with some of Mezzo Labs’ partners, including Domo and ObservePoint. He will take a page from each experience to help grow the world’s greatest Digital Intelligence Consultancy, Mezzo Labs!

When he isn’t working with future customers, Drew loves to spend time with his wife, watch any true crime documentaries, and play golf. He also enjoys a stroll through museums and travelling.

Francesca DelGuidice

Francesca DelGuidice

Technical Analyst

Francesca loves to learn! American by birth, she's studied and worked in digital analytics worldwide. Her current daily friends include Adobe Analytics & Google Analytics which she uses to tag websites and pull out insight.

She holds four degrees, a business degree from NYU Stern Business School, an MBA from St. Mary’s University and a Masters in Digital Marketing & Analytics from Regent’s University.

Francesca loves adventure and being as close to a digital nomad as possible. She's spent 3.5 years backpacking around the world - skydiving, hiking up volcanos, and swimming with anacondas.

Gaia Antonaci

Gaia Antonaci

Insight Analyst
Gaia is about to complete her Graduate Programme at Mezzo Labs, after achieving a BSc in Economics and an MSc in International Fashion Marketing.

Gaia is part of the insight team and loves creating visually appealing work, and using her creativity to come up with actionable insights. To those who fear that digital intelligence is all about numbers, she says that her imagination, creativity and passion for any kind of art play a key role in turning confusing numbers into clear beautiful pictures.

In her free time, apart from trying to convince her colleagues to become true Italians, she loves wandering around impressionist galleries or discovering emergent rock bands in London’s independent clubs.

Greg Giles

Greg Giles

Technical Consultant
Greg loves to get his hands dirty in the technical world of data. From tag management systems through to event-driven data layers, he is passionate about understanding the exact mechanics of how the underlying technology works.

Prior to Mezzo Labs, he spent five years modelling data and generating digital insights in the analytics departments of two global advertising agencies.

Dogs, travelling and lifelong learning are Greg’s biggest passions in life. He is currently challenging himself both with mastering Python as well as teaching his puppy Brenda to fetch him a beer from the fridge (IG: brendas_got_a)

Hannah Severin

Hannah Severin

Senior Insight Analyst
Hannah is a Senior Insight Analyst. She is always looking for new ways to solve problems both online and offline. She is certified in Adobe Analytics and Google Analytics and she has just completed a second degree in Business and Economics.

Before joining Mezzo Labs, Hannah worked for Topshop Topman, where she honed her skills to make sense of the data behind fashion and understanding customer behaviour and trends.

She is a bigger picture thinker and always thinking of different ways to solve a problem and loves a new challenge. Hannah loves trying new recipes, going to music gigs and travelling and is always planning her next adventure.

Ibrahim Lawal

Ibrahim Lawal

Optimisation Analyst
Ibrahim is a recent graduate from the University of Aberdeen with a MEng in Chemical engineering.

He has a passion for learning new things and is currently challenging himself by learning Spanish.

In his spare time, he dabbles in a wide range of activities from basketball to skateboarding and his personal favourite, League of Legends.

Iulia Cioara

Iulia Cioara

Insight Consultant

Iulia specialises in getting insight out of Google Analytics, Webtrends and Adobe.

Iulia was one of the shining successes of our internship programme. After taking a Masters in Digital Marketing & Analytics at Regent's University London, she applied to join the programme. Six months later, she is an full-time member of Team Mezzo.

When not obsessing about details, she enjoys high intensity cardio exercises such as shopping and ghetto zumba.

Jacky Chan

Jacky Chan

Senior Insight Analyst
Jacky is a senior Insight Analyst in the Hong Kong team. He has in-depth knowledge and a strong passion for digital analytics and data visualisation.

He started his career as a digital analyst, focusing on product analytics for an employment website. This developed his expertise in tracking designs, drawing insights using Adobe Analytics and visualisations using Tableau.

A keen basketball player, Jacky also hits the gym every day to get rid of the results of eating four meals a day! He loves travelling to Japan to enjoy the amazing food and spectacular scenery.

Mita Mehta

Mita Mehta

Insight Consultant
Mita is an Insight consultant and loves to tell a good story.

Having previously worked at Debenhams and the ICAEW, Mita has a wealth of knowledge and expertise from different industries.

She’s a fully certified Business Practitioner in both Adobe Analytics and Google Analytics. She's a whizz at using these tools to mine data for the most meaningful insights that she showcases in beautiful dashboards and presentations.

In her spare time, Mita admits to not having one particular hobby. One day you’ll find her gardening, the next booking outrageous trips abroad or you’ll find her crashed on the couch binging a Netflix series.

Natalie Hill

Natalie Hill

Finance Director

Natalie eats numbers for breakfast.

A huge fan of spreadsheets, she was destined to work in finance and spent 15 years as a very happy accountant, controller and finance director in large organisations in the UK, France, India and the USA.

She joined Mezzo Labs in September 2010 and is now the proud controller of all things Accounting and Operations.

She holds the purse, does the number crunching and makes sure that everybody operationally has everything they need to make a success of the Mezzo business.

Nick Comber

Nick Comber

Senior Insight Analyst
Nick's role is to help clients understand what their data means and how to make the most of it. By surfacing insights, creating dashboards and comprehensive analytics reports, his goal is to enable clients to become data-driven around their business objectives.

Having previously worked in roles leading technical integration for an affiliate network and as an in-house data expert at a tag management provider, Nick has a wealth of experience in fulfilling clients’ analytics reporting needs.

Outside of work, Nick is a keen golfer and can be found on the golf course most weekends (normally searching for his ball in the trees). He also enjoys football, following the fortunes of his hometown team Gillingham.

Patrick Milburn

Patrick Milburn

Managing Director, Hong Kong
Patrick is the Managing Director of Mezzo Labs Hong Kong, leading our efforts to build a regional capability in Asia Pacific.

He’s been in Hong Kong for almost 5 years, previously having been Head of Data, APAC, for Digitas. Patrick has been in digital since he started working and has seen its importance grow from the original need to ‘have a website’ to being the core of experiences customers have with brands. He loves leading part of an agency whose only focus is to help clients make better use of data.

In Patrick’s spare time he’s an avid sportsman – although with 2 little kids the ability to play has decreased somewhat. He mainly plays football and gets to explore HK whilst doing so, it’s easily the hottest place he’s ever played!

Rupert Ashe

Rupert Ashe

Board-level adviser
Rupert helps our senior management team do the right thing. He has 30 years’ experience as a corporate financier, investor relations adviser and CFO for start-ups.

He is also a serial entrepreneur who has started and sold four businesses. He currently runs the D5 Capital Investor Club of angel investors and family offices.

In his spare time, Rupert likes to write. In 2013, he published his first book: 'Making Money From Creativity - How To Sell A Marketing Services Agency’.

Sarika Patel

Sarika Patel

Technical Analyst
Sarika is a Technical Analyst and comes from a background in Digital Marketing.

She loves working with Google Analytics and Tag Managers to ensure that clients analytics deliver the results they are looking for.

Sarika finds analytics is a way to delve into the digital world and make the pieces fit together. She believes that if businesses can create a perfect user experience, the user will keep coming back for more!

Aside from being a keen online shopper, with a knitwear collection boasting over 50 pieces, she also tries to get in some gym time balanced out with her love of socialising, travelling and trying new foods.

Sophie Hill

Sophie Hill

Marketing Executive
Sophie is a member of the Mezzo Labs' marketing team.

Prior to this, she interned at eBay in their digital content team. She graduated from the University of Portsmouth with a degree in American History and Politics which included a semester in Minnesota.

She can recite every US state in 30 seconds and aims to visit all 50 before she’s 50. Aside from being America-obsessed, she enjoys exploring London’s food scene and trying to fit a morning swim in before work.

Steve Keightley

Steve Keightley

Managing Director, UK

Steve is the Managing Director for Mezzo Labs in the UK. He's responsible for growing the UK business plus leading Mezzo's team of technical, insight and conversion rate optimisation experts.

Before Mezzo Labs, Steve was Head of Client Services at Oracle Maxymiser. Prior to that he spent 6 years in Barclays Digital Banking and 5 years at Accenture.

Steve is a keen cyclist, whether that’s commuting to work or riding into the countryside at the weekend. He also does triathlons, so you’ll also find him running at lunchtimes, or down at the swimming pool. Steve is also a huge podcast fan and hopes to make his own series one day.

Tom Davenport

Tom Davenport

Lead Data Scientist
Tom is our resident data scientist and an expert in Artificial Intelligence, Machine Learning and Scalable Cloud Engineering. Tom joined Mezzo Labs through a Knowledge Transfer with the University of Westminster which was recently awarded a grade of ‘outstanding’ by Innovate UK.

Most of his time is spent developing uplifter, our flagship product that uses machine learning to improve website performance. He also enjoys sharing his expertise in programming and machine learning with the rest of the team.

Tom spends two evenings a week sword fighting as an avid fencing enthusiast. He also loves learning new skills, his latest venture is to play the bass guitar like Flea of the Red Hot Chillies.

Tony Plank

Tony Plank

Cyber Security Analyst
Tony’s joins us through a Knowledge Transfer Programme with the Uni of Westminster. His role focuses on improving information security and guiding the company to achieve ISO27001. He will also develop a blockchain-based software ledger product to take the place of traditional data exchange.

Tony began his career as an apprentice for the National Air Traffic Services at Bletchley Park but began in security 15 years ago. He has worked in a variety of organisations including working for himself.

At home he loves to cook, he also runs a landscape photography website. Tony cycles part way to work and spends the rest of his journey studying for a PHD in post-quantum security.

Wale Oleyeye

Wale Oleyeye

Insight Analyst
Wale is part of the Insights team and gathers and deliver insights for clients to create impactful stories with data.

He began his career as a web editor for an online spread betting company and later moved to a digital consultancy where he worked in the content strategy and analytics team for 3 years.

Basketball is a huge passion of his and outside of work, he analyses basketball data then spams his friends with insights they didn’t ask for. He's also an avid rock climber, though he spends most of his time falling rather than getting to the top.