Our Team

 

Adrian Kingwell

Adrian Kingwell

Group CEO

Adrian is Mezzo Labs’ founder and CEO.

It was his idea to start Mezzo back in 2006, having watched marketing teams spend big budgets based on gut feel and ego.

Adrian’s mission is simple: to make the world’s greatest analytics consultancy. He won't rest until he’s finally made it.

When not “creating wow” and watching TED lectures, Adrian is usually to be found in a karaoke box belting out 90s indie rock classics.

Adrian's blog posts

Alex Holman

Alex Holman

Head of Product
Alex is an experienced data consultant who has grown into a confident product manager.

Alex believes that constant innovation and automation is needed to succeed with data. He is the mind behind Uplifter, an AI tool that makes websites better, by automating web analytics tasks with crowdsourced solutions.

Before building Uplifter, Alex worked closely with some of our biggest clients, using his Economics degree to help them get them a maximum return from digital data.

Alex feels alive in the evening, by either attending tech functions and parties or running long distances with his club, London Frontrunners.

Aliur Rahman

Aliur Rahman

Head of Strategic Analytics & Conversion
Aliur delivers analytics strategy for our clients and is also responsible for leading the technical and optimisation teams.

Aliur has over 13 years' experience working in analytics, experimentation and personalisation. He has built and led large teams for global companies including Barclays, Accenture, HSBC and Experian.

Aliur loves gardening, football and reading social psychology books. His free time is spent chauffeuring his three children, and one of his favourite quotes is: "It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do" - Steve Jobs.

Ambre Cazaux

Ambre Cazaux

Insight Analyst
Ambre is a passionate Insight Analyst with two years’ experience working for a range of different digital companies.

Skilled at thinking outside the box, as well as conducting intensive research, Ambre combines facts with an innovative approach to generate unique answers to the most challenging questions.

A lover of art and music since childhood, Ambre likes visiting record shops, playing the piano, reading and baking.

Babur Maroof

Babur Maroof

Technical Analyst
Babur is a Technical Analyst with a passion for using analytics solutions to find simplified answers to complicated problems.

Having started his career as a web analyst, he quickly became involved in the more technical area of analytics, using Google Tag Manager to obtain a more rounded view of the customer journey while being able to deliver solutions to business questions.

In his spare time, Babur can be found on his local 5-a-side pitch being nutmegged almost too often. Failing that, you can find him watching Arsenal or playing the latest RPG game.

Brice De Matharel

Brice De Matharel

Project Manager
Brice is an experienced project manager who is driven by great teamwork and client satisfaction.

Before joining Mezzo Labs in Hong Kong, Brice founded his own company and was responsible for coordinating the operations of a mobile B2B startup. This experience will lead our efforts across APAC to deliver solutions that exceed expectations.

Originally from France, but now based in Hong Kong, Brice enjoys learning martial arts and hiking around the city, as well as taking Cantonese classes. Which, he admits, is the hardest language he’s ever tried to learn.

Chris Wallis

Chris Wallis

Optimisation Consultant
Chris is an Optimisation Consultant and has been working at Mezzo Labs for 3 years. He was previously an Analyst at Oracle Maxymiser and has been involved in CRO for 5 years.

Chris has developed talents for everything in the AB testing journey, from initial strategy and build, through to in-depth statistical analysis. Through this he's become an expert in Adobe Target, AB Tasty, Maxymiser and more.

Chris is a huge squash enthusiast, having ventured as far as Egypt to watch a pro tournament. He’ll bring anyone down to the courts if they’re willing – thankfully a few of his colleagues help fuel his addiction. But he’s still working on convincing the others!

Clare Hurst

Clare Hurst

Optimisation Analyst
Clare is in the optimisation team at Mezzo Labs, spending her days designing, developing and analysing tests to help make user website journeys as smooth as possible.

Clare has a master’s in maths and computer science and previously worked for an analytics team in a marketing agency before joining Mezzo Labs.

Clare’s favourite part of working in CRO is putting herself in the shoes of every user and considering what they might be thinking, then seeing if the data agrees.

In her spare time, Clare enjoys taking part in her local Parkrun (to justify the time she spends baking and eating the baking) and exploring London by Boris bike.

Claudia Kendal

Claudia Kendal

Head of Training & Marketing
Claudia is heading up our new education capability, neatly packaging our expertise into a variety of training courses for clients and new customers alike.

She joins us from Barclays where she spent over ten years working in various roles across Digital, Marketing, Performance Management and Data.

When she’s not in the office, she’s running around after two small children or talking about going to the gym!

Dan Salter

Dan Salter

Insight Consultant
Dan is an Insight Consultant and specialises in data viz. As an accredited Tableau expert, he was previously instrumental in introducing the visualisation platform to Travelodge and EasyJet, where he spent seven exciting years in several data-focused roles.

With a background in commercial analysis, he started his journey back in the days of green screens & steam-powered databases! In addition to visualisation, Dan has a decade and a half of experience of designing and implementing data infrastructures on a variety of technologies.

When not at work, Dan runs a well-respected, if slightly niche, music review website and promotes live music at Shoreditch’s famous Strongroom Bar & Studios.

Darren Hutchins

Darren Hutchins

Lead Technical Consultant
Darren has a wealth of experience on Adobe Analytics, tag management solutions and Decibel Insight.

He joins us from the travel giant TUI, where he spent 5 years in digital analytics, introducing Adobe Analytics Premium across their entire UK web estate, and tracking their hybrid digital assistant apps.

When not at work, Darren can be found going to indie gigs. He’s also an avid Arsenal fan.

Francesca DelGuidice

Francesca DelGuidice

Technical Analyst

Francesca loves to learn! American by birth, she's studied and worked in digital analytics worldwide. Her current daily friends include Adobe Analytics & Google Analytics which she uses to tag websites and pull out insight.

She holds four degrees, a business degree from NYU Stern Business School, an MBA from St. Mary’s University and a Masters in Digital Marketing & Analytics from Regent’s University.

Francesca loves adventure and being as close to a digital nomad as possible. She's spent 3.5 years backpacking around the world - skydiving, hiking up volcanos, and swimming with anacondas.

Greg Giles

Greg Giles

Lead Technical Consultant
Greg loves to get his hands dirty in the technical world of data. From tag management systems through to event-driven data layers, he is passionate about understanding the exact mechanics of how the underlying technology works.

Prior to Mezzo Labs, he spent five years modelling data and generating digital insights in the analytics departments of two global advertising agencies.

Dogs, travelling and lifelong learning are Greg’s biggest passions in life. He is currently challenging himself both with mastering Python as well as teaching his puppy Brenda to fetch him a beer from the fridge (IG: brendas_got_a)

Iulia Cioara

Iulia Cioara

Insight Consultant

Iulia specialises in gleaning insights from Google Analytics, Webtrends and Adobe.

After completing a Masters in Digital Marketing and Analytics at Regent’s University, London, Iulia became one of the shining successes of our internship programme before joining as a full-time member of Team Mezzo Labs. She enjoys creating beautiful dashboards, and finding meaningful insights hidden in the data to share with clients.

When not obsessing about details, she enjoys high-intensity cardio exercises such as shopping and ghetto Zumba.

Jacky Chan

Jacky Chan

Senior Insight Analyst
Jacky is a senior Insight Analyst in the Hong Kong team. He has in-depth knowledge and a strong passion for digital analytics and data visualisation.

He started his career as a digital analyst, focusing on product analytics for an employment website. This developed his expertise in tracking designs, drawing insights using Adobe Analytics and visualisations using Tableau.

A keen basketball player, Jacky also hits the gym every day to get rid of the results of eating four meals a day! He loves travelling to Japan to enjoy the amazing food and spectacular scenery.

Josh Hanson

Josh Hanson

Technical Consultant
Josh is a Technical Consultant with a background in media insights and analytics. He has worked with a variety of platforms, both client-side and vendor-side, and specialises in Adobe Analytics.

Josh joins Mezzo Labs from Parse.ly, a content analytics’ company, where he helped customers realise value from their web analytics’ data. Prior to this, Josh worked at some of Canada's largest media outlets, architecting and implementing their analytics’ tracking solutions.

When he's not in the office, you can find Josh cycling around London in search of quirky bookshops or at home cheering on his native hockey team, the Toronto Maple Leafs.

Madalina Galie

Madalina Galie

Project Manager
Madalina specialises in managing projects of all sizes, and she’s the first to take on this role at Mezzo Labs.

After living in Romania and Spain, she decided to move to London to pursue a career in the analytics’ industry. She holds two Project Management certifications, PRINCE2 and Agile, and is proficient in several languages, including Arabic.

In her spare time, she enjoys watching documentaries, eating out, and reading psychology articles.

Mark Teal

Mark Teal

General Manager, Singapore
Mark is the General Manager of Mezzo Labs Singapore, and is responsible for growth and management of the office, reporting into Patrick Milburn in Hong Kong.

Prior to this, Mark was Head of Growth and Partnerships ASEAN for Digitas Singapore, where he helped clients evolve their digital marketing strategy in an ever-competitive landscape. Key to this was exploring how data was being managed and analysed to understand customer behaviour and how it was activated via technology software.

Mark loves to run after work to decompress and is planning to take part in his first half-marathon later this year.

Mita Mehta

Mita Mehta

Managing Consultant
Mita is a Managing Consultant and loves to tell a good story.

Having previously worked at Debenhams and the ICAEW, Mita has a wealth of knowledge and expertise from different industries.

She’s a fully certified Business Practitioner in both Adobe Analytics and Google Analytics. She's a whizz at using these tools to mine data for the most meaningful insights that she showcases in beautiful dashboards and presentations.

In her spare time, Mita admits to not having one particular hobby. One day you’ll find her gardening, the next booking outrageous trips abroad or you’ll find her crashed on the couch binging a Netflix series.

Natalie Hill

Natalie Hill

Group Finance Director

Natalie eats numbers for breakfast.

A huge fan of spreadsheets, she was destined to work in finance and spent 15 years as a very happy accountant, controller and finance director in large organisations in the UK, France, India and the USA.

She joined Mezzo Labs in September 2010 and is now the proud controller of all things Accounting and Operations.

She holds the purse, does the number crunching and makes sure that everybody operationally has everything they need to make a success of the Mezzo business.

Olivia Pimenta

Olivia Pimenta

Senior Insight Analyst
Olivia is an Insight Analyst who is passionate about the art and science of telling a story through data.

With a flair for writing, she started her career in PR, transitioning to a PR analytics’ team to explore her interest in data-led decision making. Before this, Olivia completed her MSc in Innovation, Entrepreneurship and Management at Imperial College London.

Originally from Sweden, Olivia has lived in Portugal, Singapore and Spain. She spends most of her free time munching on pub snacks, shopping for an unreasonable amount of plants, or reading a good modern classic.

Patrick Milburn

Patrick Milburn

Managing Director, Hong Kong & Singapore
Patrick is the Managing Director of Mezzo Labs Hong Kong, leading our efforts to build a regional capability in Asia Pacific.

He’s been in Hong Kong for almost 5 years, previously having been Head of Data, APAC, for Digitas. Patrick has been in digital since he started working and has seen its importance grow from the original need to ‘have a website’ to being the core of experiences customers have with brands. He loves leading part of an agency whose only focus is to help clients make better use of data.

In Patrick’s spare time he’s a keen sportsman, playing football around Hong Kong. Easily the hottest place he’s played!

Sarika Patel

Sarika Patel

Technical Analyst
Sarika is a Technical Analyst and comes from a background in Digital Marketing.

She loves working with Google Analytics and Tag Managers to ensure that clients analytics deliver the results they are looking for.

Sarika finds analytics is a way to delve into the digital world and make the pieces fit together. She believes that if businesses can create a perfect user experience, the user will keep coming back for more!

Aside from being a keen online shopper, with a knitwear collection boasting over 50 pieces, she also tries to get in some gym time balanced out with her love of socialising, travelling and trying new foods.

Sophie Hill

Sophie Hill

Senior Marketing Executive
Sophie is a member of the Mezzo Labs' marketing team.

Prior to this, she interned at eBay in their digital content team. She graduated from the University of Portsmouth with a degree in American History and Politics which included a semester in Minnesota.

She can recite every US state in 30 seconds and aims to visit all 50 before she’s 50. Aside from being America-obsessed, she enjoys exploring London’s food scene and trying to fit a morning run in before work.

Steve Keightley

Steve Keightley

Managing Director, UK

Steve is the Managing Director for Mezzo Labs in the UK. He's responsible for growing the UK business plus leading Mezzo's team of technical, insight and conversion rate optimisation experts.

Before Mezzo Labs, Steve was Head of Client Services at Oracle Maxymiser. Prior to that he spent 6 years in Barclays Digital Banking and 5 years at Accenture.

Steve is a keen cyclist, whether that’s commuting to work or riding into the countryside at the weekend. He also does triathlons, so you’ll also find him running at lunchtimes, or down at the swimming pool. Steve is also a huge podcast fan and hopes to make his own series one day.

Tom Davenport

Tom Davenport

Lead Data Scientist
Tom is our resident data scientist and an expert in Artificial Intelligence, Machine Learning and Scalable Cloud Engineering. Tom joined Mezzo Labs through a Knowledge Transfer with the University of Westminster which was recently awarded a grade of ‘outstanding’ by Innovate UK.

Most of his time is spent developing Uplifter, our flagship product that uses machine learning to improve website performance. He also enjoys sharing his expertise in programming and machine learning with the rest of the team.

Tom spends two evenings a week sword fighting as an avid fencing enthusiast. He also loves learning new skills, his latest venture is to play the bass guitar like Flea of the Red Hot Chillies.

Wale Oleyeye

Wale Oleyeye

Technical Analyst
Wale is part of the Tech team and implements innovative analytics solutions to create value for clients using their data.

He began his career as a web editor for an online spread betting company and later moved to a digital consultancy where he worked in the content strategy and analytics team for 3 years.

Basketball is a huge passion of his and outside of work, he analyses basketball data then spams his friends with insights they didn’t ask for. He's also an avid rock climber, though he spends most of his time falling rather than getting to the top.