Our Team

 

Adrian Kingwell

Adrian Kingwell

Managing Director

Adrian is Mezzo Labs’ founder.

It was his idea to start Mezzo back in 2006, having watched marketing teams spend millions of pounds based on gut feel and ego.

Adrian’s mission is simple: to make the world’s best web analytics company. He won't rest until someone tells him he’s finally made it.

When not “creating wow” and watching TED lectures, Adrian is usually to be found in Lucky Voice belting out 80s indie rock classics.

Adrian's blog posts

Alex Holman

Alex Holman

Insight Manager

Alex brings a strong set of Webtrends and Google Analytics skills from his three years at The Telegraph, where he used various tools to measure the value of content and engagement.

Before The Telegraph, Alex studied Economics at University of Portsmouth.

When not behind a desk, Alex enjoys running, dancing and generally keeping active.

Alex's blog posts

Andy Chang

Andy Chang

Head of Consulting
With an analytics career spanning over 17 years on both agency and client, Andy heads up Analytics Consulting, helping customers navigate the digital universe.

He joins us from Hong Kong, where he spent 10 years working for various global Asia Pacific brands, before heading up Digital Analytics at Cathay Pacific Airways for 2.5 years.

Aside from updating his Instagram account with #FoodPorn or #Wanderlust photos, Andy also enjoys training Muay Thai Boxing and is a former competitive fighter with bouts in the UK, HK and Thailand.

Andy West

Andy West

Senior Technical Analytics Executive
Andy specialises in the world of web analytics, using Adobe Analytics, Webtrends and Google Analytics.

He joined Mezzo Labs having completed his Masters in Digital Marketing & Analytics at Regent’s University.

Previously he worked in marketing analytics at Lloyds Bank, Nectar, Safeway and Tesco.

Outside of work, he enjoys walking the dog, trampolining with his girls in the back garden and learning French… very slowly.

Chris Wallis

Chris Wallis

Senior Optimisation Executive

Chris’ talents lie in optimisation through AB & MV testing. The journey doesn’t end once data is collated and analysed; Chris is well practised in generating novel ideas to mine insights for all they’re worth.

Before Mezzo Labs, he spent two years at Oracle Maxymiser, where he managed testing roadmaps for household brands in the retail sector.

Chris is a huge squash enthusiast. It doesn’t matter whether he’s being thrashed or doing the thrashing, as long as he gets some court time in.

Claudia Kendal

Claudia Kendal

Head of Training
Claudia is heading up our new education capability, neatly packaging our expertise into a variety of training courses for clients and new customers alike.

She joins us from Barclays where she spent over ten years working in various roles across Digital, Marketing, Performance Management and Data.

When she’s not in the office, she’s running around after two small children or talking about going to the gym!

Dan Salter

Dan Salter

Insight Manager
Dan joins the Insight team as our data visualisation guru. He was previously instrumental in introducing Tableau to Travelodge and easyJet, where he spent seven exciting years in a number of data-focused roles.

With a background in commercial analysis as well as digital, Dan brings a wealth of experience to the team.

When not at work, Dan can still be found with his face in a Tableau workbook as he runs a political data analysis blog, and also a well-respected, if slightly niche, music review website.

Darren Hutchins

Darren Hutchins

Technical Analytics Manager
Darren has a wealth of experience on Adobe Analytics, tag management solutions and Decibel Insight.

He joins us from the travel giant TUI, where he spent 5 years in digital analytics, introducing Adobe Analytics Premium across their entire UK web estate, and tracking their hybrid digital assistant apps.

When not at work, Darren can be found going to indie gigs. He’s also an avid Arsenal fan.

Deep Mahil

Deep Mahil

Optimisation Executive
Having recently joined the optimisation team, Deep specialises in scoping out test concepts, designing & configuring A/B tests in various testing tools.

Before Mezzo Labs, he spent 2 years at iProspect working in the CRO team, highlighting opportunities to optimise and complying test concepts for household brands.

When he’s not analysing the performance of websites, he is researching new technologies and cars. Deep never misses a Formula 1 race even if it means watching it on his phone whilst doing the weekly food shop or walking the dog.

Emily Hutchings

Emily Hutchings

Head of Business Development

Emily loves to dig into web analytics and adserving data to produce insights and hypotheses.

She is also our resident expert on Tag Management Systems and tag governance.

Before Mezzo Labs, Emily was at Barclays, working in customer research, digital marketing, website development and analytics.

In her spare time, Emily competes in marathons and triathlons, and when not running, she enjoys learning anything that is new.

Francesca DelGuidice

Francesca DelGuidice

Technical Analytics Executive

Francesca loves to learn! American by birth, she's studied and worked in digital analytics worldwide. Her current daily friends include Adobe Analytics & Google Analytics which she uses to tag websites and pull out insight.

She holds four degrees, a business degree from NYU Stern Business School, an MBA from St. Mary’s University and a Masters in Digital Marketing & Analytics from Regent’s University.

Francesca loves adventure and being as close to a digital nomad as possible. She's spent 3.5 years backpacking around the world - skydiving, hiking up volcanos, and swimming with anacondas.

Greg Giles

Greg Giles

Technical Analytics Executive
New into the tech team, Greg is keen to get his hands dirty in the world of tag managers and data layers.

Prior to Mezzo, he spent 5 years modelling data and generating digital insights for two global advertising agencies.

Dogs, travelling and lifelong learning are 3 of Greg’s biggest passions in life outside of data. He is currently challenging himself with how to master Python.

Iulia Cioara

Iulia Cioara

Senior Insight Executive

Iulia specialises in getting insight out of Google Analytics, Webtrends and Adobe.

Iulia was one of the shining successes of our internship programme. After taking a Masters in Digital Marketing & Analytics at Regent's University London, she applied to join the programme. Six months later, she is an full-time member of Team Mezzo.

When not obsessing about details, she enjoys high intensity cardio exercises such as shopping and ghetto zumba.

Lance Nelson

Lance Nelson

Technical Analytics Manager

Lance is our most experienced analytics manager, having started with Webtrends and Sage Analyst back in 2005 for Shell Motorsport and Diamond Trade Company.

After mastering Google Analytics and Adobe Analytics for Mezzo's financial services clients, Lance shifted to the more technical aspects of analytics. In 2017, he spent five months on secondment at HSBC, managing tag implementations using Tealium. He also contributes to the training programmes being run by Mezzo Learn.

The only things he loves more than analytics are softball, Derby County and being a very proud dad.

Lance's blog posts

Mita Mehta

Mita Mehta

Senior Insight Executive
Mita loves to tell a good story, she specialises in mining data for the most meaningful insights whilst also creating beautiful dashboards for clients.

Having previously worked for Debenhams and the ICAEW, she brings with her a wealth of experience from different industries.

In her spare time, Mita is an avid, but admittedly lazy, baker. She also loves talking about anything fashion-related and enjoys scouring magazines for the latest in interior design trends.

Natalie Hill

Natalie Hill

Finance Director

Natalie eats numbers for breakfast.

A huge fan of spreadsheets, she was destined to work in finance and spent 15 years as a very happy accountant, controller and finance director in large organisations in the UK, France, India and the USA.

She joined Mezzo Labs in September 2010 and is now the proud controller of all things Accounting and Operations.

She holds the purse, does the number crunching and makes sure that everybody operationally has everything they need to make a success of the Mezzo business.

Nick Comber

Nick Comber

Senior Technical Analytics Executive
Nick is an expert in tag management solutions and affiliate networks.

Having worked in online marketing for 8 years, Nick has gained experience in technical implementation and integration. Most recently at Signal, a tag management solution, Nick supported numerous retail clients with their tagging requirements.

In his spare time, Nick is a keen golfer. He can be found on the course most weekends (except when it’s raining of course). He also loves football, following the fortunes of his hometown team Gillingham.

Patrick Milburn

Patrick Milburn

Managing Director, Hong Kong
Patrick joins Mezzo Labs as the Managing Director of the Hong Kong office. His role focuses on bringing the unique Mezzo Labs proposition and culture to the APAC market

His 10+ years experience spans client and agency worlds, firstly in the banks (Barclaycard, Barclays and Lloyds) before moving to Digitas in London, and then Hong Kong building their Data practice across Asia for the last 3 ½ years.

In his spare time, Patrick plays hockey and football, representing the Hong Kong Football Club A team in the HK Hockey Premier League – easily the hottest place he’s ever played!

Rupert Ashe

Rupert Ashe

Board-level adviser
Rupert helps our senior management team do the right thing. He has 30 years’ experience as a corporate financier, investor relations adviser and CFO for start-ups.

He is also a serial entrepreneur who has started and sold four businesses. He currently runs the D5 Capital Investor Club of angel investors and family offices.

In his spare time, Rupert likes to write. In 2013, he published his first book: 'Making Money From Creativity - How To Sell A Marketing Services Agency’.

Sophie Hill

Sophie Hill

Marketing Executive
Sophie is the latest addition to our Marketing team.

Prior to Mezzo Labs, she interned at eBay in their digital content team. She recently graduated from the University of Portsmouth with a degree in American History and Politics which included a semester in Minnesota.

She can recite every US state in 30 seconds and aims to visit all 50 before she’s 50. Aside from being America-obsessed, she enjoys exploring London’s food scene and walking her beloved Boxer.

Steve Keightley

Steve Keightley

Head of Analytics, Insights and Optimisation

Steve heads up our Professional Services Team. He's responsible for leading Mezzo's team of technical, insight and conversion rate optimisation experts.

Before Mezzo Labs, Steve was Head of Client Services at Oracle Maxymiser. Prior to that he spent 6 years in Barclays Digital Banking and 5 years at Accenture.

Steve loves riding his bike. Getting out early on a Sunday morning is a highlight of his week, with the post-ride coffee and cake a close second. He's also a huge podcast fan and hopes to make his own series one day.

Tom Davenport

Tom Davenport

Data Scientist
Tom is our new resident data scientist whose mission is to bring machine-learning into the business.

He joins us on a KTP collaboration with the University of Westminster and working on creating an innovative data science solution to solve some common client issues.

He has just finished two MSc degrees from the University of Stirling in Big Data and Information Technology and is looking forward to sharing his skills with the team.

In his free time, Tom enjoys fencing and exploring the museums of London.