SERVICES

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AB Testing

How do we run AB tests effectively?

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Campaign tracking

How do we correctly track marketing spend?

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Data architecture

How will data flow between applications?

The Data Architecture workstream takes the requirements of your business and produces the blueprint for building your marketing cloud.

Data visualisation

How do I monitor performance against KPIs?

Data Visualisation creates purpose-built dashboards so you can harness the power of your data and unleash the potential of your people.

Insight reporting

What have we learned from our analytics?

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Personalisation

How do we target our audience segments?

The Personalisation workstream designs and delivers the technical and operational architecture that delivers optimised customer experiences to each visitor at speed and scale.

Adobe Analytics set up

How do we support our AA stack?

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Content scoring

What blog articles are worth writing?

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Data governance

How do we maintain good data quality?

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Deep dive analysis

What is happening to that user segment?

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KPI definition

How do we measure performance?

KPI Definition helps you define and agree the metrics for your organisation. We create your KPI matrix – the map for tracking every data point and measuring performance against your objectives.

Tag management

How do get more out of Tealium, GTM or Launch?

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Attribution modelling

What is the right marketing mix?

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Customer segmentation

Can we find customer lookalikes?

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Data integration

How do we collect the right data?

We ensure Google Analytics or Adobe Analytics is implemented effectively to collect data as it should. We are experts in Tag Management Systems such as Tealium iQ, GTM and Adobe Launch.

Google Analytics set up

How do we get more out of GA and GA360?

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Marketing data strategy

How will we get to digital utopia?

In a series of workshops, we will help you define your vision and create a clear strategy for the next 2-3 years. Once in place this will help your team understand their roles in helping you achieve your objectives.

Training

Can I become more expert in analytics?

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Overview

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USE CASES

10x the insights, 1/10 the effort
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Insight generation
Give marketers analytical super-powers

Anomaly detectors and AI add-ons are too complex for the non-analyst user.

Uplifter Insight puts the power of advanced learning algorithms into the hands of the marketer, the commercial expert. Initial insights will be generic, but with the help of our expert Insight team, the platform will get smarter over time. Insights will become more accurate and more commercially important.