A Tag Audit highlights holes in your web analytics data: tags not firing, any incorrect attributes and custom variables and any problems with profiles or reports.
Our Tag Audit follows a 3-step process:
We conduct a KPI workshop with your digital team to ensure everyone understands the business and digital objectives and agrees what KPIs need to be tracked.
We use crawler tools like Observepoint, WASP or Ensighten evaluate the tags which are currently on your website. We test and confirm the function and configuration of every tag on each page to make sure it is capturing the right data to support your KPIs.
3. Gap Analysis
We produce an in-depth report indicating where tags are missing, or firing incorrectly.
Once the tag audit is complete, tag implementation can begin.