Attribution modelling


Attribution modelling – what’s it all about?

15 May 2018, Posted by Nick Comber in Nick's posts, Web Analytics

Nick Comber, Senior Technical Analytics Executive at Mezzo Labs, explores attribution modelling: what it is, why it’s important, and how to utilise it to inform your marketing campaigns. What is attribution? One of the fundamental facets of online marketing is understanding what is successful and what…

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