Case Study

 

Use Case: Consolidated marketing dashboards

23 Nov 2017, Posted by Emily Hutchings in Case Study

The challenge  You are in charge of driving sales through online channels, you want to understand which marketing channels are working (and which are not) and whether your websites are successful (or not) at converting visitors into customers.   You can then make smarter investment decisions and ultimately,…

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Use Case: Monthly insight service

23 Nov 2017, Posted by Emily Hutchings in Case Study, Emily's posts

The challenge  Your company needs data to drive the planning, development and delivery of its marketing.  Having a concise, relevant and accurate report is important, but only a hygiene factor.   Really, you need insights, issues and opportunities highlighted in a timely manner, so you can quickly act on them.   You need…

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Use Case: Attribution modelling

23 Nov 2017, Posted by Emily Hutchings in Case Study, Emily's posts

The challenge  As a commercial manager, you need to understand how each channel contributes to the customer journey and its significance at every customer touchpoint.  With this information, you want to have a true view of how channels all work together to drive customers towards conversion.  …

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Case Study: Measuring multi-channel marketing performance

24 Oct 2016, Posted by Francesca DelGuidice in Case Study

One of the UK’s leading business banks wanted to consolidate the data and reporting of their various marketing channels (PPC, SEO, paid media, email, and direct mail) in order to better understand what was working (and not working), and then to use the data to improve…

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