Adobe Courses

This Introductory Adobe Analytics training course is designed for current Adobe Analytics users. The course will be tailored to your existing set up and will cover all the fundamentals of Adobe Analytics. The course will provide you with the basic principles of reporting including the concepts of eVars and sProps – allowing you and your teams to pull tailored data sets for clear performance insights.

What will this training cover?

  • Introduction to Web Analytics: Key terminologies and definitions, how to define KPIs and objectives for your business model along with a basic understanding how data is collected in Adobe Analytics.
  • Report suites structure: Creating report suites to align with your site architecture, global report suites, virtual report suites and multi-site tagging.
  • Adobe Analytic variables: Traffic variables (sProps), Conversion variables (eVars and SAINT) and success events.
  • Understanding reports: Navigating through pre-created report functionality, adjusting time ranges and metrics, configuring graphs, changing reporting suite.
  • Reporting techniques: apply filters, extracting data, sharing reports via emails and links and creating dashboards.

What will this training teach you to do?

  • Have a comprehensive understanding of key analytical terms.
  • Run a KPI workshop with your stakeholders to help define your objectives.
  • Create your reporting architecture through varying report suites tailored to your company goals.
  • Understand the difference between traffic variables and conversion variables and how to apply each to your reporting.
  • Confidently navigate your way through the reporting interface, applying different time ranges and filters to define your analysis.
  • Understand how your traffic is driving conversions.

Who is this training for?

This training course has been tailored and created for current Adobe Analytics practitioners who wish to gain an introductory overview of their Adobe Analytics set up, the metrics to use and reports available.

The Adobe Analytics Introduction course is also suitable to anyone who is a newbie to Web Analytics and needs to understand Adobe Analytics to effectively measure performance for their business. It doesn’t assume any prior knowledge of the tool or any technical capability.

It is aimed primarily at digital marketers, ecommerce managers, UX designers, newbie web analysts or anyone wanting knowledge of Adobe Analytics.

This Advanced Adobe Analytics training course is designed for current Adobe practitioners and will delve into the more complex features and functionalities including Workspace in your Adobe Analytics account. The course will demonstrate the flexibility of the workspace environment for querying the data and allow you to start treating your data more intelligently.

What will this training cover?

  • Building intelligent datasets: building segments, creating filters and developing calculated metrics based on bespoke conversions.
  • Interactive features: Click map features, activity maps and pathing reports.
  • Workspace: A guided tour around workspace, applying filters and segments, flow analysis, cohort analysis, segment comparison, creating and sharing dashboards and adding alerts.
  • Plug-ins and data feeds: Configure and manage data feed requests and change existing data feeds
  • Report builder: building queries, extracting large datasets into Excel and best practice data manipulation techniques.

What will this training teach you to do?

  • Create intelligent datasets with bespoke segments and filters to better understand user behaviour and compare different audiences
  • Measure business specific KPI’s through calculated metrics to align data more accurately to your objectives.
  • Create dashboards in workspace which will be easily catalogued and shared with your stakeholders.
  • Conduct visual analysis of in page engagement via click map and activity map features.
  • Confidently navigate your way through Report Builder to set up and manage bespoke queries
  • Extract large datasets using robust queries for automated reports.

Who is this training for?

This training course has been tailored and created for current Adobe Analytics practitioners who know the basics of the tool and wish to benefit from the enhanced functionality available, to improve their understanding of web performance. It is also suitable to anyone who has previously had experience with Adobe Analytics and needs a refresher on newer features.

It is aimed primarily at digital marketers, ecommerce managers, UX designers, newbie web analysts or anyone wanting knowledge of Adobe Analytics.

Our Dynamic Tag Manager (DTM) training course is designed to give a complete overview of how the Dynamic Tag Manager tool works. We will look at the different types of rules, conditions, variables and scripts, to understand how to collect the right data from your site, as well as how to use a data layer for a more robust data collection structure.

What will this training cover?

  • Tagging Overview: Data layers, tools, conditions, variables, custom scripts, and properties
  • DTM Set up: Initial set up, the data layer, properties, local testing, publishing and debugging
  • Tagging: Different rule types, custom metrics and custom dimensions, event tracking, 3rd party custom scripts
  • Conditions: Page views, clicks, other triggers, and utilising regular expression
  • Variables: Built in and custom variables (data elements)
  • Data layer: Build a custom data layer, single page applications, and debugging
  • Managing DTM: Property management, user management and version control (History)

What will this training teach you to do?

  • Understand the key elements of Dynamic Tag Manager (data layer, rules, conditions, and variables,) and how they interact.
  • Learn how to set up DTM, use properties, preview tags and variables using the Adobe Launch Switch tool (debugger) before publishing
  • Become familiar with the core tools (prebuilt tags), conditions and variables within DTM
  • Learn how to use built in variables and how and when to create custom variables
  • Understand non-standard elements such as how to track different types of single page applications, implementation of cross-domain tracking and implementation of virtual page views

Who is this training for?

The training is suitable for people who are familiar with using Adobe Analytics to see how their website is performing, or who have attended our Adobe Analytics Introduction course. No previous knowledge of DTM is required for this course.

Our Dynamic Tag Manager training course is aimed at people wanting to understand the different types of rules, conditions and events, and how to manage them via DTM.

The training is primarily aimed at developers wanting to become familiar with the DTM set up, marketers and analysts looking to expand their technical experience or manage their DTM set up.

WHY TRAIN WITH MEZZO?

  • One-day classroom-based training course in central London
  • Bespoke training tailored to your needs
  • Expert Adobe Analytics trainer
  • Hands-on practical exercises and interactive quizzes
  • Post-course online training manual
  • Email-based support for 3 months following the course
  • Excellent coffee, artisan sandwiches and plenty of snacks through the day

LOCATION

OLD STREET, LONDON

VIEW MAP

PRICE

PRICE AVAILABLE ON REQUEST