Track, monitor and measure campaigns
Get your campaign data under control and the whole team working smarter.
Easy code creation and verification
Proactive alerts of campaign problems
One-click reports to compare KPIs
Data-driven ideas for improving performance
Get the whole team on the same page
Get your campaign data under control and the campaign team working smarter.
Needs to get clean data but no one follows global tracking standards.
Ditch the spreadsheet and put your taxonomy into Uplifter's UTM builder.
Provide marketing execs with one standard platform to create campaign codes consistently.
Reduce the burden on your team by directing marketers to self-serve campaign reports
Has to tag 100s of links error-free, but there's not enough time.
Manage all links
Get all your links, old and new, in one place.
Bulk generator helps you track new campaigns in minutes.
Test each link
Never worry again about missing or duplicated codes, or links to 404.
Needs to hit the sales target but the campaign is performing poorly.
Get proactive alerts of problems and share via Teams, Slack or email to get fixed.
Get accurate one-click reports you can trust and take back control of campaigns.
Sleep easy knowing that Uplifter will be watching all your campaigns 24/7.
Why you need a
Campaign Tracking Platform
Enforce global standards
No one tracks campaigns properly. The data is a mess. No one knows where the traffic is going.
ERROR-FREE TRACKING CODES
Ditch the spreadsheet, agree the taxonomy and upload to Uplifter's UTM/CID builder.
Get all your marketers and your media agencies around the world to use the same platform to create tracking codes.
Right first time, every time.
Stop budget waste
There's a problem with the campaign but marketers don't have time to dig through Google or Adobe Analytics to find out what has happened.
Solution: Uplifter spots a problem and sends an alert to the marketing team via email, Teams or Slack.
Automatically identify errors, their most likely cause, and fix them before more budget is leaked.
Measure and learn
Everyone wants data-driven decisions but only the analysts are logging into Adobe or Google Analytics to get answers.
AUTOMATED REPORTS AND INSIGHTS
Uplifter creates easy-to-access campaign reports using Adobe or Google Analytics data.
AI-generated insights are easily shared with co-workers for comment, analysis and action.
Easily transfer learning to new joiners with Uplifter-generated playbook of learning.
Auto-upload SAINT translation files and share campaign link performance
Share campaign link performance, find insights and run audits
Embed and share any custom Tableau dashboard
Embed and share any custom Power BI dashboard
Embed and share any custom GDS dashboard
Onboard new staff faster with a wiki of how-to guides and best practice articles.
Customise parameters and to give extra granularity to your campaign data in GA/AA.
Track end-to-end campaign performance against your KPIs using data from GA or Adobe Analytics.
Stop users typing spaces or bad characters, and test each link before going live.
Generate thousands of codes for large campaigns in seconds.
Find and fix problems faster with alerts explaining unusual performance, causes and next actions.
Embed Google Data Studio, Power BI and Tableau dashboards in Uplifter and keep all your insights in one place.
Easily transfer campaign codes to and from other platforms and CSVs in seconds.
Ensure all your campaigns are translated into the correct Adobe Analytics parameters with automated SAINT classification.
A 2-hour workshop to help you define a global taxonomy, with fields customised to your needs.
Help for your users whenever they need it, wherever in the world they are.
Get deeper understanding of anomalies with a dedicated experienced analyst.
Get technical help with tagging and data layer management for Google Analytics and Adobe Analytics.
Zoom-based classes to get your whole team up to speed.
Independent deep-dive into your SEO, PPC, Social and email media performance.
CONNECT TO YOUR WEB ANALYTICS
Quickly connect to Google Analytics, Adobe Analytics and other martech data sources.