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Data layers in under five minutes

02 Mar 2016, Posted by Adrian Kingwell in Blog, Phil's posts, Web Analytics

Phil Craig explains everything you need to know about data layers but was afraid to ask. What is a data layer? It’s kind of like a Vienetta, actually no it’s not, it’s just the word ‘layer’ reminds me of Vienettas. Anyway, I’ll mop away my…

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Finding the correct Conversion Rate

22 Apr 2015, Posted by Lance Nelson in Blog, Lance's posts, Web Analytics

How do you know which conversion rate to use to measure success? Lance Nelson of Mezzo Labs shares his ideas on which metrics to use, and when.  When you’re talking about a process such as an online purchase funnel, it depends whether you want to measure the…

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Taking the pain out of campaign tracking

23 Mar 2015, Posted by Adrian Kingwell in Blog, Phil's posts, Web Analytics

Want to know exactly how someone has arrived at your site? Phil Craig of Mezzo Labs shares his insights on Google Analytics campaign tracking. This is a very simple concept that is often neglected or executed incorrectly. I’ll be looking at Google Analytics campaign tracking,…

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Webtrends Adds Explore And Lifetime Stream

12 Nov 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Webtrends releases two new additions to its analytics product stack: a big-data query tool and a contextual marketing extension to their real-time data product. At last week’s London Engage event, Bruce Kenny, EVP of Product, took the room through his vision for Webtrends’ products: Democratisation…

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5 New Features In Webtrends 10.7

16 Oct 2013, Posted by Adrian Kingwell in Adrian's posts, Blog, Web Analytics

Webtrends recently presented the latest version of its web analytics platform, Webtrends 10.7. This brings quite a few interesting new features compared with the previous version. For those still on Webtrends 9, this new release may not be perfect, but should finally convince you to…

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