ABOUT US
Mezzo Labs helps digital marketers turn data into insights
to improve their marketing
WHAT WE DO
We help you use your data to learn more about your customers, identify waste in your current processes, and then to sell more to them by producing personalised customer experiences.
With the help of some AI, we turn marketing data into actionable insight to help you decide what is working - and not working - in your digital channels.
We then use the data to automate personalised experiences, winning you extra customers, without increasing marketing budget or headcount.
OUR STORY
In 2006, we started Mezzo Labs to solve a basic problem: digital teams were not using data to driven decisions, but were using gut-feel to find what was, and wasn't working.
The cause of the problem was a lack of trust in the data, so we started by learning to tag websites properly. Shortly after, we offered help with turning that data into actionable insights.
And then we began AB testing and personalising experiences with that data. A short time later, we have become one of the leaders of digital analytics.
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With offices in London, Hong Kong and Singapore, we have a team of talented data experts in data strategy, data architecture, web analytics, CX analytics, insights generation, data science, Conversion Rate Optimisation (CRO) and marketing automation. Our consultants are certified in Google Analytics, Adobe Analytics and Tealium.
In 2023, we were delighted to be acquired by The MISSION Group plc.
Headquartered in London, MISSION is a collection of 19 marketing agencies with staff of over 1,000 people, operating in 3 continents.
Together with its existing clients, Mezzo Labs now services many of the clients of those other agencies.
THE LEADERSHIP TEAM
Reporting into the Board of Directors at The MISSION Group, Mezzo Labs' senior leadership team runs the strategy and operations for the agency.
