DATA MODELLING & AI
Our data science team can build advanced models based on your data, saving weeks of time and cost in getting meaningful results.
Our services
What is the right marketing mix?
Attribution modelling
Look beyond last-click to understand how each channel contributes to engagement and conversion.
Who is about the cancel their order?
Churn prevention
Discover what triggers customers to leave you. Understand who is about to leave and what you can do to stop them.
What matters most to our targets audiences?
Consumer research
An in-depth study of your customer segments, who are they, what drives them to purchase, and how we can influence them?
Where should our content team be focussed?
Content scoring
All your content's digital performance, plotted on a Boston Matrix chart - easy for your content team to understand and to align to their content strategy.
How much is a customer worth to us?
Customer Lifetime Value
Understand true Marketing ROI with our CLTV model. Calculate different values for each customer, dependent on their audience segment.
How hot is that lead?
Lead scoring
Use existing digital engagement data to provide Sales with a simple score of lead value. Build confidence in Marketing and increase their win rate.
What is a customer's likelihood to buy?
Purchase prediction
Use existing customer data to predict purchase propensity for each audience segment. Fine-tune offers to encourage early commitment.