Our Insight team provides a wide range of analytics services from simple performance dashboards to data science-driven audience segmentation.
What motivates our target audiences to buy?
Audience insights
An in-depth study of your customer segments, who are they, what drives them to purchase, and how we can influence them.
How do we calculate ROI on marketing?
Closed Loop Reporting
Building a marketing data warehouse in Snowflake or Redshift, to calculate end-to-end marketing performance and Cost per Sale.
Why are we losing customers in the end-to-end journey
Customer journey analysis
A data-driven study of the different paths your customers take to purchase, and where you can make improvements.
How do I monitor performance against KPIs?
Data visualisation
We build KPI dashboards in Tableau, PowerBI and Google Studio so your marketing team can measure progress towards their objectives.
Which cohorts should we be targeting?
Segmentation
Discover rich target segments from the data you have, so you can orchestrate powerful personalised experiences to win them.
Where are visitors struggling in the page?
UX analytics
Using tools like ContentSquare, Glassbox and Decibel, discover what is causing user problems within each page.
