Audiences
Our Audiences team blends behavioural science with data science to disciver more about your target customers.
Our services
What motivates our target audiences to buy?
Audience insights
An in-depth study of your customer segments, who are they, what drives them to purchase, and how we can influence them.
Why do some customers behave differently from others?
Behavioural profiling
In-depth analysis of your customer behaviours, what drives them to purchase, and how we can influence them.
What matters most to our targets audiences?
Consumer research
An in-depth study of your customer segments, who are they, what drives them to purchase, and how we can influence them?
How do we know which creative will work best?
Creative route testing
A detailed analysis of your different creative pathways to identify which is most likely to resonate with your target audience.
How do our customers respond to our messages?
Customer experience
An in-depth study of your customer segments, who are they, what drives them to purchase, and how we can influence them?
How do we respond to emotional decision-making?
Neuromarketing
An in-depth study of your customer segments, who are they, what drives them to purchase, and how we can influence them?