Digital Analytics Highlight 2022

About this event:

If you have a deep interest in analytics and digital, and are looking at what areas you should focus on this year for your data strategy, then this is the webinar for you.

We will present and discuss through Q&A the following key areas we think will have a big part to play in data this year.

From making head and tail of what we understand of and expect in a cookie-less world, to maximising our reach and personalisation through Customer Data Platforms and Marketing Automation.

We will also touch on the operational and compliance side of data, touching on GA4 and why we can’t ignore it and ensuring you are fully complaint with your data through Preference management.

We will have key speakers with in depth industry knowledge on these area from Mezzo Labs, ready to take your questions.

Our speakers:

• Patrick Milburn , head of our APAC business will talk about the most powerful thing in marketing – speaking to every one of your prospective customers like an individual. He will outline how a data-driven marketing engine can enable this, and what role new technologies like a CDP play in unlocking this one-to-one relationship.
• Alex Holman-Butt , head of our Uplifter Product will talk about campaign analytics and Cookie-less world. With customers rejecting analytics cookies, GDPR and browsers blocking tracking, we examine the best ways to track and optimise marketing spend.
• Dan Salter  , our lead Insights consultant will talk about GA4, what it is and why 2022 is important for it. GA4 is the latest version of Google Analytics (GA) that combines data from both apps and websites and will eventually replace Universal Analytics. Learn the key differences and advantages of the new platform and why you should be implementing it sooner, rather than later.
• Kat Elliott, our Technical consultant and Aliur Rahman (UK MD) will talk about Marketing Automation and Preference Management. Understand key marketing automation concepts and benefits, what makes a successful MA programme, as well as some useful tools you may not know about. Learn how marketing automation, consent and preference management are closely connected and how good preference management can benefit your whole marketing automation programme.