YOUR MARKETING AUTOMATION AGENCY
FROM DATA-DRIVEN DECISIONS TO DATA-FUELLED EXPERIENCES
Experienced professionals
Part of a world-class marketing group
Multi-timezone
support
Advanced martech accreditation
HOW WE DO IT
01
Understand Your Customer
We start by truly understanding your target customers. We use behavioural psychology and data science to understand what drives customer behaviour.
02
Agree Your Strategy
We then work with you to agree a vision state for your customers, and how your data and your marketing cloud platform can fuel those experiences.
03
Collect first-party data
Having defined what data we need, we can set up digital analytics and media platforms to provide good quality, trustworthy data. We make sure everything is collected and stored with the right degree of governance.
04
Measure, analyse, model
We then use that data to measure your performance through dashboards, and to uncover insights about your customers and the paths they take to conversion. With the help of data science, we can start predict future performance.
05
Experiment, automate and personalise
We then set up your marketing cloud to identify target audiences and present them with more optimal experiences. We train your marketing team to use the machine to optimise performance using AB Testing and further segmentation.