Putting data at the heart of every business decision
From optimising digital media spend to improving onsite conversions, Mezzo Labs Services help you get more out of digital analytics - and more out of digital performance.
Strategy & Design
Data Strategy & Roadmap
Create your vision, agree your strategy and define your roadmap for getting to data-driven utopia
KPI Definition & Data Requirements
Agree KPIs that measure progress towards goals. Define the data needed for decision-making.
Data Architecture & Governance
Design the architecture that will support your decison-making and data-driven customer experience
Implementation & Automation
Analytics & CDP Implementation
Set up (and support) Google Analytics or Adobe Analytics, tag management systems and CDPs.
Set up marketing automation platforms and create experiences that engage and win customers
Campaign Analytics & Attribution
Track, monitor and measure campaign activity, from email, SEO and social to affiliates and paid media
Insights & Activation
Insights & Content Scoring
Discover the truth about how visitors interact with your digital properties - owned, earned and paid.
Optimisation & Decisioning
AB test hypotheses to improve conversion. Build models that predict future performance.
Segmentation & Activation
Turn data into customer-winning experiences that engage and delight your audiences.
Give marketers analytical super-powers
Anomaly detectors and AI add-ons are too complex for the non-analyst user.
Uplifter Insight puts the power of advanced learning algorithms into the hands of the marketer, the commercial expert. Initial insights will be generic, but with the help of our expert Insight team, the platform will get smarter over time. Insights will become more accurate and more commercially important.