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Thu, 21 Oct



Conversion Rate Optimisation masterclass

Not all tests are winners. Learn why A/B tests fail and how to run ones that win. In this masterclass, you will learn how to prepare, run and analyse A/B tests that produce results. Run by CRO expert, Clare Hurst, this short webinar will help you take the gut-feel out of testing.

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Conversion Rate Optimisation masterclass
Conversion Rate Optimisation masterclass

Time & Location

21 Oct 2021, 14:00 – 14:30


About the Event

When people talk about the A/B tests they’ve run, they'll talk about all the additional conversions they’ve generated from their winnings tests.

However, nobody wins all the time.

What happens when your A/B test doesn’t win? Do you just forget about it and move onto the next one?

In this webinar you will learn:

  • What an A/B test is (if you haven’t come across them before)
  • What it means for an A/B test to fail
  • Why an A/B test might fail and how you can learn from this

Our speakers:

  • Clare Hurst CRO Lead, Mezzo Labs
  • Gareth Nicholls Technical Analyst, Mezzo Labs


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