Thu, 11 Feb
|Webinar
Cookie-less marketing workshop
How to survive in a cookie-less world. What changes are coming to first and third party cookies, which browsers will they affect, how will we use server-side technology to give us the analytics we need.
Time & Location
11 Feb 2021, 12:00 – 13:00
Webinar
About the Event
For years, we've been using cookies to track our website visitors, improve user experience and collect data that helps us target marketing to the right audiences. We've also used them to learn about what users are doing online when they aren't on our websites.
But the way we use cookies could change dramatically with Google's announcement that it will phase out third-party cookies on Chrome browsers by 2022. While this will primarily affect the world of paid media, is this the shape of things to come? Will first party cookies be next? Will all visitors look like incognito browsers? What do we do?
This webinar will cover everything a digital marketer needs to know in 60 minutes and then answer questions from the audience.