Wed, 02 Mar|
Predicting analytics: top strategic predictions for data-driven marketing
By the end of 2022, what will we all be doing in data-driven marketing? Will AI bots be finding and targeting rich audience segments or will marketers still be using gut-feel to make marketing decisions?
Time & Location
02 Mar 2022, 11:00 – 12:00 GMT
About the Event
About this event:
Four experts from digital analytics consultancy, Mezzo Labs, predict four hot areas that they believe leading companies will be delivering in 2022.
- How will we measure marketing in a cookie-less world?
- Will Customer Data Platforms and Marketing Automation finally go mainstream?
- What changes can we expect in data compliance and governance?
- Is GA4 a threat or opportunity?
Prediction 1: Cookieless analytics