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Thu, 11 Nov



Preference Management Masterclass

We will explore what a consent & preference management center is, why you need one and how to get started. We’ll be sharing examples of consent & preference center design, best practice patterns and considerations for why you should develop a consent & preference center to enhance your marketing.

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Preference Management Masterclass
Preference Management Masterclass

Time & Location

11 Nov 2021, 15:00 – 15:30


About the Event

About this event:

Legal regulations should not be considered a constraint, but rather an opportunity to establish a consent and preference management strategy that will allow you to boost your marketing performance.

In this webinar, you will learn:

  • What is a consent and preference management center
  • Why you should use one
  • How to get started and Mezzo Labs approach

Our speakers:

  • Kat Elliott, Strategic Technical Consultant, Mezzo Labs. More than 10 years' experience helping companies get up and running with both simple and complex marketing automation processes.
  • Gareth Nicholls, Technical Analyst, Mezzo Labs. 3 years experience working with cookies and consent preferences.


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