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Robots, Know Your Limits! The effect of AI on digital marketing
Will AI unlock vast potential in digital? Or are there limits to what a robot can do?
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About the Event
Will AI discover gold in the digital channel? Or are there limits on what a robot can do?
Adrian Kingwell, CEO of analytics experts, Mezzo Labs, will discuss the most likely applications for AI in digital marketing with Dimitris Parapadakis, Principal Lecturer in Artificial Intelligence and Machine Learning at the University of Westminster.
They will be taking questions from the audience on where AI can be best used in the Digital team. From quick wins to full automation.
- Will AI make existing roles redundant?
- Where can we get the biggest short-term return from AI?
- Who should "own" AI project? Data? Analytics? Marketing?
- What are the risks?
- Are there ethical and legal considerations?
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